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ed attributes, . customers’ loyalty. ? The balancedscorecard tends to focus on entirely new internal business processes generating most customer satisfaction and achieving the pany’ s financial objectives, . core petencies, critical technologies needed to stay ahead of petitors. What is a BalancedScorecard? Internal Processes 內(nèi)部業(yè)務(wù) : Once customerbased measures are formulated, panies must then identify what internal processes to excel in, in order to fulfill customers’ needs. What is a BalancedScorecard? Innovation Learning 創(chuàng)新與不斷學(xué)習(xí) : The pany’ s ability to learn and improve continuously are crucial to its longterm success in the face of immense petition fast changing customers’ requirements. ? The balancedscorecard articulates and measures pany’ s growth by bridging the anizational capabilities, such as people, system, and procedures, with what is required to achieve breakthrough performance. What is a BalancedScorecard? Financial Performance 財務(wù)方面 : The balancedscorecard also retains a financial dimension to measure and indicate whether or not the pany’ s strategy, implementation and execution are contributing to bottom line improvement. ? The balancedscorecard allows the pany to weigh shortterm gains against longterm business development, and reexamine business strategy to achieve the right balance between bottom line and operational improvements. How Does a BalancedScorecard Translate Company Strategy into Action 均衡績分表如何實踐公司策略 By translating the vision and strategy so that it is understood and can be acted upon. To be the best integrated refiner /marketer in the United States by efficiently delivering unprecedented value to our customers. We achieve this mission by six strategic themes: ? An integrated business ? Reduce our cost structure ? Weed out under performing assets ? New sources of ine ? Advance the focus of TQM ? Profitably increase scale Pioneer’ s Mission (使命 ) How Does a BalancedScorecard Translate Company Strategy into Action 均衡績分表如何實踐公司策略 Pioneer’ s Balanced Scorecard Strategic Objectives Strategic Measures 策略目標(biāo) 量度標(biāo)準(zhǔn) Fin Cust Internal I L Financially strong. Return on Capital Employed. Delight the customer. Mystery shopper rating Winwin relationship. Dealer / Pioneer Gross Profit Split. Safe Relaible Mfg reliability index Competitive supplier Days away from work place Quality Quality Index Motivated prepared Strategic petency availability How Does a BalancedScorecard Translate Company Strategy into Action The Revenue Growth Strategy “ Improve stability by broadening the sources of revenue from current customers” The Productivity Strategy “ Improve operating efficiency by shifting customers to more costeffective distribution channels” Improve Returns Broaden Revenue Mix Improve operating efficiency Increase cust. confidence in our fin. advice Increase cust. Satisfaction thru sup execution Understand customer segments Develop new product Crosssell the product line Shift to appropriate channel Minimize problems Provide rapid response Increase employee productivity Access to strategic information Develop strategic skills Align personal goals Financial Customer Internal I L How Does a BalancedScorecard Turn Measurement into Performance Management Strategic Objective Strategic Measurements (Lag Indicators) (Lead Indicators) Fin. Customer Inte