【正文】 vertising budget? The key issue was to do advertising o n the prime time of CCTV. This was the key step to increase the market share for Wong Lo Kat. On the media planning, Wong Lo Kat pay great investment on CCTV1 channel and reset function beverage as the brand positioning statement, and emphasized the “cure heatiness”. Also, Wong Lo Kat today has exchanged the target audience to young generation of China. The main reason is to fit with the new brand positioning. The advantage of the brand positioning statement is to help consumers to distinguish Wong Lo Kat from other mon beverages on the market and avoid their threating. Compared with other media channels, television mercial production is much more expensive. The key limitations to use of TV on Wong Lo Kat39。s advertising campaign were:① shortLived messages. Although audiovisual messages have the potential for high recall, the nature of television mercials is such that viewers either pay attention or miss the message entirely. The mercial39。s life tends to be fleeting.② high mercial loads (Clutter). Television works average more than 16189。 minutes of nonprogram material per hour in daytime.(Sissors,2020) But Wong Lo Kat has a huge budget to finish these media planning.[8] In addition to using television, Wong Lo Kat corporation used outdoor advertising such as billboards at busstops, metro stations, the roof of restaurants. On media strategy, Outdoor advertising can build large local coverage of wide population in many markets in a 30day period. Also, outdoor advertising is simple copy theme and identifiable easily.[9] Fit with Wong Lo Kat39。s brand repositioning statement, the billboard of the roof of restaurants and the posters inside the restaurants are seen very easily. These kinds of advertisements help Wong Lo Kat to manage the brand image, especially in provinces which outside of Guangdong Province. Throughout of the advertising campaign, the target consumers began to receive the messages which sent by Wong Lo Kat. The data from the posttest researches indicates that customers would like to choose Wong Lo Kat herbal tea as their first choice when they eat hot pot. According to a survey (2020) from the China Association for Quality, China39。s advertising market scale in the global market, ranks fifth in steady growth. At a pound rate of %, China39。s mercial advertising revenue reached $600 billion dollars in 2020. Along with the work popularization and digital television advertising, market value will exceed trillions in market potential. Wong Lo Kat is the beverage customers most satisfied, better than Coco Coca and Pepsi. The data of this survey collected from twelve capital cities of a province, and totally collected 3818 samples. According to the projecters the datas disclosed in the classification of brand in statistics, consumer satisfaction of Wong Lo Kat product itself with the least difference feeling, the propaganda Wong Lo Kat insist that the unique fire prevention through various occasions concept, the implant to form effective and faithful consumer rise to vital role. Also, the international research institutions to AC Nielsen, in the second half of 2020, canned Wong Lo Kat in domestic market sales to drink cans times beyond the market advantages of the mainstream of canned carbonated beverage brands. This means that every $1, consumers spend money to buy this brand carbonated beverage at the same time, otherwise consumers will spend $ Wong Lo Kat buys coal tub to herbal tea. Advertising Copy draft ① Brief:This advertising attempts to reach the citizen who have busy nightlife as the target audience. It appeared on TV all over China, in May, 5th, 2020. Slogan: Drink Wong Lot Kat if you fear heatiness Scene: Video of scene from nightlife (citizen who are clubbing, meeting, playing games for whole night) within a English song at the beginning and a slogan in Chinese at the end. Tone: The tone of voice on the first half is soft, low rhythm, the second of half is happy mood, and fast rhythm. Ending of this advertising is to show bottle of the production and say the slogan in Chinese at the same time. Logo: The bottle of the Wong Lo Kat beverage. Other Info: Web site address: ② Brief:This advertising attempts to reach the people who sleep late at night as the target audience. It appeared on TV all over China, in March, 4th, 2020. Slogan: Drink Wong Lot Kat within healthy family forever Scene: Video of scene from a child who are playing puter game as the beginning. His father plain that the child sleep too late. The child says:Dad, you have heatiness. And give a bottle of Wong Lo Kat to his father. After that, the father and the child play the game together. But at this time, the mother of the child appear. The father feel embarrassing and say: Oh, don39。t be angry. After that the woman simile and say: Take care. Sleeping too late will lead to heatiness. Tone: The tone of voice on the whole process is soft, low rhythm and happy mood. Ending of this advertising is to show bottle of the production and say the slogan in Chinese at the same time. Logo: The bottle of the Wong Lo Kat beverage. Other Info: Web site address: ③ Headline:Drink Wong Lot