【正文】 Roger B. Baron (2020). Advertising Media Planning (Sixth Edition) United Stated of America New York : McGrawHill/Irwin [10] Roger amp。 Michael Weigold (2020) Essentials of Contemporary Advertising (Second Editon) New York : McGrawHill/Irwin [7] Broadbent, K. amp。Leslie Lazar Kanuk, (2020), Consumer Behavior (NINTH EDTION) United Stated of America:PEARSON Prentice Hall amp。s mercial advertising revenue reached $600 billion dollars in 2020. Along with the work popularization and digital television advertising, market value will exceed trillions in market potential. Wong Lo Kat is the beverage customers most satisfied, better than Coco Coca and Pepsi. The data of this survey collected from twelve capital cities of a province, and totally collected 3818 samples. According to the projecters the datas disclosed in the classification of brand in statistics, consumer satisfaction of Wong Lo Kat product itself with the least difference feeling, the propaganda Wong Lo Kat insist that the unique fire prevention through various occasions concept, the implant to form effective and faithful consumer rise to vital role. Also, the international research institutions to AC Nielsen, in the second half of 2020, canned Wong Lo Kat in domestic market sales to drink cans times beyond the market advantages of the mainstream of canned carbonated beverage brands. This means that every $1, consumers spend money to buy this brand carbonated beverage at the same time, otherwise consumers will spend $ Wong Lo Kat buys coal tub to herbal tea. Advertising Copy draft ① Brief:This advertising attempts to reach the citizen who have busy nightlife as the target audience. It appeared on TV all over China, in May, 5th, 2020. Slogan: Drink Wong Lot Kat if you fear heatiness Scene: Video of scene from nightlife (citizen who are clubbing, meeting, playing games for whole night) within a English song at the beginning and a slogan in Chinese at the end. Tone: The tone of voice on the first half is soft, low rhythm, the second of half is happy mood, and fast rhythm. Ending of this advertising is to show bottle of the production and say the slogan in Chinese at the same time. Logo: The bottle of the Wong Lo Kat beverage. Other Info: Web site address: ② Brief:This advertising attempts to reach the people who sleep late at night as the target audience. It appeared on TV all over China, in March, 4th, 2020. Slogan: Drink Wong Lot Kat within healthy family forever Scene: Video of scene from a child who are playing puter game as the beginning. His father plain that the child sleep too late. The child says:Dad, you have heatiness. And give a bottle of Wong Lo Kat to his father. After that, the father and the child play the game together. But at this time, the mother of the child appear. The father feel embarrassing and say: Oh, don39。s life tends to be fleeting.② high mercial loads (Clutter). Television works average more than 16189。 for example, the popular Earl Grey tea is black tea with bergamot, jasmine tea is Chinese tea with jasmine flowers, and genmaicha is a Japanese green tea with toasted rice. Before the 1990s, Wong Lo Kat was set as a kind of function beverage in Guangdong Province, but in northern of China, Wong Lo Kat was set as a kind of mon beverage, like Pepsi Cola, or Sprite. In the 1990s, the advertising campaign of Wong Lo Kat focused on the product itself as a mon beverage , but did not focus on the concept related to the Chinese traditional. The advertising campaigns targeted the old generation customers at that time, because only the old generation could understand the concept or insight of function beverage and heatiness. The marketers of Wong Lo Kat at that time attempted to sell Wong Lo Kat as a brand which has long history. Consumer behaviour in China Today, the marketers of Wong Lo Kat have devised a marketing strategy to reposition the traditional herbal tea as a beverage to promote healthiness, as well as to prevent the condition of heatiness. According the homepage of Wong Lo Kat, heatiness is a general term in Chinese medical theory for all diseases that are hot and masculine in nature. Marketers and researchers today note that consumers not only prefer the good taste of drinks, but also prefer than to be healthy. On the marketing pretest, there are five Chinese eating habits can be easily to infected heatiness. They are: eating hotpot, watching TV for a long periods with evening, eating fried food, barbecue, and sunbathinging. Also, the data of marketing pretest from the electronic cite quotation present that there are two best ways to reach the target customers of Wong Lo Kat: ① Broadcast media ② Outdoor advertising. Brand repositioning and campaign planning Based on this research, Wong Lo Kat created a new advertising campaign and planed its media strategy. The first step in Wong Lo Kat39。s consistent preference and/or purchase of the same brand in a specific product or service category”.[3] What is advertising? Advertising is defined as “paid nonpersonal munication from an identified sponsor using mass media to persuade or influence an audience. Advertising is a widely used marketing technigue in which a marke