百事達(dá)汽車品牌重新定位案例報(bào)告ppt-管理案例(已改無(wú)錯(cuò)字)
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【正文】 enders use credit cards to acquire the things that are important to them——the things that enrich their everyday lives. THEME: The Best Way to Pay for Everything That Matters Progress Strategy Consulting Co., Ltd. Copyright169。 Progress Strategy We really need a family entertainment center The super Bowl is going to look great on that largescreen TV I should really take the moment to relax and recharge from all this stress I haven’t been to that hot new ski resort yet 與競(jìng)爭(zhēng)對(duì)手的差異 Tagline: There are some things money can’t buy. For everything else there’s Mastercard. Progress Strategy Consulting Co., Ltd. Copyright169。 Progress Strategy 每個(gè)故事都不一樣，但卻有相同的結(jié)構(gòu)： ? 一個(gè)家庭正在為拍照片擺姿勢(shì)，話外音講出相機(jī)的價(jià)格，新衣服的價(jià)格，最后說(shuō)： “ Five Generations in One Photograph: Priceless” ? 一個(gè)年輕的女性為晚上的活動(dòng)著裝打扮，有許多開(kāi)銷， “ Look on Old Boyfriend’s Face at High School Reunion: Priceless” 同一主題的系列廣告誕生了 Progre
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