傳統(tǒng)菜館和快餐店外文翻譯-其他專業(yè)(已改無錯(cuò)字)
2023-03-03 07:23:34 本頁面
【正文】 consumer attitude, satisfaction and loyalty are correlated with purchase intention. The result of these analyses indicated that consumer loyalty was highly positively (r = .793) and highly significant (p = .001 level). The correlation between consumers attitude and purchase intention was positive and significant (r = .766) at p = .001 level. The statistical analysis yield that r = .751 indicate at p = .001 level, show the positive and significant correlation between consumer satisfaction and purchase intention. Table 2 present the analysis result for fast food restaurants. The result of these analyses indicated that consumer loyalty of fast food restaurant was highly positively (r = .789) and highly significant (p = .001 level). Whereas the correlation between consumers attitude and purchase intention was positive and significant (r = .756) at p = .001 level. The statistical analysis yield that r = 325 indicate at p = .001 level, show the positive and significant correlation between consumer satisfaction and purchase intention. Table 1: Correlations matrix of traditional restaurant VariablesAttitudeSatisfactionLoyaltyIntention Attitude1 **1 **.810**1 **.751**.793**1 ** Correlation is significant at the level (2tailed). Table 2: Correlations matrix of fast food restaurant VariablesAttitudeSatisfactionLoyaltyIntention Attitude1 **1 **.452**1 **.325**.789**1 ** Correlation is significant at the level (2tailed). As the result shown in table 1 and 2, the correlations are positive and can be considered high for consumer loyalty and attitude for both types of restaurant and consumer satisfaction for traditional restaurant because they were significantly correlated at more than r = .7 (Hair et al., 2021). Although the consumer satisfaction showed a lower correlation, the finding revealed that the independent variables are correlated with purchase intention at fast food restaurant. Thus, the hypothesis is accepted. Discussion The present study is undertaken with the general purpose of contributing to the knowledge base concerning how individual consumers!ˉ attitude, satisfaction and loyalt correlated with purchase intentions. The empirical information generated in this research offer some new findings as well as support and enrich more research in the scope of parison study. The results of our study confirmed with Bowen and Chen!ˉ s (2021 study indicated that consumer loyalty was the most significantly and positively variable that explaining the variance in the purchase intention for both types of restaurant. A positive relationship between attitude and purchase intention was found, which verified with Andrew!ˉ s (1992) study illustrated ranges of factors affecting consumer food choic and indicates that attitudes to food have changed in the past decade. The result revealed that consumers!ˉ satisfaction signified high correlation with th purchase intention at traditional restaurant is consistent with Kivela et al (1999) study who concluded that dining satisfaction appears to moderate the relationship between the dining experience and postdining behavioral intentions. It might suggest that the food items offers at traditio
法律信息相關(guān)推薦
鄂ICP備17016276號(hào)-1