戰(zhàn)略管理講座-閱讀頁
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【正文】 statement answers the question: “ What do we want to bee?” 44 Vision Mission (Cont’ d) ? Many panies develop both ? Shared vision can motivate employees ? Develops a monality of interests ? Helps focus on opportunity challenge 45 Developing Vision Mission ? Clear mission is needed before alternative strategies can be formulated and implemented ? Important to have as broad range of participation as possible among managers in developing the mission 46 企業(yè)方針 ?組織的原則、信仰或信念 ?對于企業(yè)的發(fā)展具有指導作用 ?企業(yè)凝聚力的源泉 Comprehensive Strategic Management Model Vision Mission Statements Chapter 2 External Audit Chapter 3 Internal Audit Chapter 4 LongTerm Objectives Chapter 5 Generate, Evaluate, Select Strategies Chapter 6 Implement Strategies: Mgmt Issues Chapter 7 Implement Strategies: Marketing, Fin/Acct, RD, CIS Chapter 8 Measure Evaluate Performance Chapter 9 48 謝 謝 :12:4010:1210::12 10:1210:12::12:40 2023年 3月 11日星期六 10時 12分 40秒
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