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【正文】 advertising (permission marketing) Advertising (marketing) strategy in which customers agree to accept advertising and marketing materials (known as ―optin‖) 49 10 Special Advertising Topics ? 2 Advertisement as a Revenue Model ? 3 Measuring Online Advertising’s Effectiveness ? 4 ad management Methodology and software that enable anizations to perform a variety of activities involved in Web advertising (., tracking viewers, rotating ads) 50 10 Special Advertising Topics ? 5 localization The process of converting media products developed in one environment (., country) to a form culturally and linguistically acceptable in countries outside the original target market ?Inter radio A Web site that provides music, talk, and other entertainment, both live and stored, from a variety of radio stations 51 10 Special Advertising Topics ? 6 Wireless Advertising ? 7 Ad Content 52 11 Software Agents in Marketing and Advertising Applications ? 1 A Framework for Classifying EC Agents ? Agents that support need identification (what to buy) ? Agents that support product brokering (from whom to buy) ? Agents that support merchant brokering and parisons ? Agents that support buyer–seller negotiation ? Agents that support purchase and delivery ? Agents that support aftersale service and evaluation 53 11 Software Agents in Marketing and Advertising Applications ? CharacterBased Animated Interactive Agents ? avatars Animated puter characters that exhibit humanlike movements and behaviors ? social puting An approach aimed at making the human–puter interface more natural ? chatterbots Animation characters that can talk (chat) 54 Managerial Issues 1. Do we understand our customers? 2. Should we use intelligent agents? 3. Who will conduct the market research? 4. Are customers satisfied with our Web site? 5. Can we use B2C marketing methods and research in B2B? 6. How do we decide where to advertise? 55 Managerial Issues 7. What is our mitment to Web advertising, and how will we coordinate Web and traditional advertising? 8. Should we integrate our Inter and nonInter marketing campaigns? 9. What ethical issues should we consider? any metrics available to guide advertisers? Inter marketing/advertising channel to use? 56 謝 謝 :02:0818:0218::02 18:0218:02::02:08 2023年 2月 10日星期五 6時(shí) 2分 8秒 ? 靜夜四無鄰，荒居舊業(yè)貧。 18:02:0818:02:0818:022/10/2023 6:02:08 PM ? 1以我獨(dú)沈久，愧君相見頻。 18:02:0818:02:0818:02Friday, February 10, 2023 ? 1乍見翻疑夢(mèng)，相悲各問年。 2023年 2月 10日星期五 下午 6時(shí) 2分 8秒 18:02: ? 1比不了得就不比，得不到的就不要。 2023年 2月 下午 6時(shí) 2分 :02February 10, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 下午 6時(shí) 2分 8秒 下午 6時(shí) 2分 18:02: ? 沒有失敗，只有暫時(shí)停止成功！。 18:02:0818:02:0818:022/10/2023 6:02:08 PM ? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 18:02:0818:02:0818:02Friday, February 10, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 2月 10日星期五 下午 6時(shí) 2分 8秒 18:02: ? 1楚塞三湘接，荊門九派通。 2023年 2月 下午 6時(shí) 2分 :02February 10, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 下午 6時(shí) 2分 8秒 下午 6時(shí) 2分 18:02: ? 楊柳散和風(fēng)，青山澹吾慮。 18:02:0818:02:0818:022/10/2023 6:02:08 PM ? 1越是沒有本領(lǐng)的就越加自命不凡。 18:02:0818:02:0818:02Friday, February 10, 2023 ? 1知人者智，自知者明。 :02:0818:02:08February 10, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 2月 下午 6時(shí) 2分 :02February 10, 2023 ? 1業(yè)余生活要有意義，不要越軌。 下午 6時(shí) 2分 8秒 下午 6時(shí) 2分 18:02: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感 謝 您 的 下 載 觀 看 專家告訴
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