【正文】 手機(jī)廠商生產(chǎn)外包的機(jī)遇提升我國(guó)手機(jī)產(chǎn)業(yè)的實(shí)力。（4）在核心技術(shù)上的缺乏，要求國(guó)產(chǎn)品牌必須借助自身在營(yíng)銷上的優(yōu)勢(shì)，尋求與國(guó)外品牌聯(lián)合，利用國(guó)外品牌在技術(shù)方面的長(zhǎng)處，展開(kāi)競(jìng)爭(zhēng)合作。在這樣的策略之后，將是與國(guó)外品牌一爭(zhēng)高下的時(shí)候了。今天，手機(jī)的大眾化，時(shí)尚化，普及化，成就了具有制造能力優(yōu)勢(shì)和銷售能力優(yōu)勢(shì)中國(guó)本土企業(yè)的成功。差異化、成木領(lǐng)先者的地位是能力的體現(xiàn)，有效率地使用時(shí)間的快速反應(yīng)能力也是競(jìng)爭(zhēng)能力的體現(xiàn)。致謝大學(xué)四年的學(xué)習(xí)轉(zhuǎn)眼過(guò)去，其間既有興奮與歡樂(lè)，也有困惑，還有對(duì)職業(yè)生涯的構(gòu)想。在這里感謝北京交大經(jīng)濟(jì)管理學(xué)院的各位老師對(duì)我四年多的培養(yǎng)，使我在工商管理理論的學(xué)習(xí)上有了很大的進(jìn)步，擁有了進(jìn)行實(shí)踐探索的有力工具和正確方法。主要參考文獻(xiàn)：[1]房啟珍 史芬，中國(guó)手機(jī)市場(chǎng)綜合分析，機(jī)電新產(chǎn)品導(dǎo)報(bào)，[J]2001[2]李勇濤，2001年中國(guó)手機(jī)市場(chǎng)需求旺盛，藍(lán)田數(shù)據(jù)，[J]2001[3]胡曉慧，淺談手機(jī)市場(chǎng)的發(fā)展與規(guī)范，信息技術(shù)與標(biāo)準(zhǔn)化，[J]2002，第八期[4]張弛 葉莎，中國(guó)手機(jī)市場(chǎng)消費(fèi)特征與企業(yè)營(yíng)銷戰(zhàn)略，商業(yè)研究，[J][5]雷蒙，2003年中國(guó)手機(jī)市場(chǎng)怎么樣，市場(chǎng)聚焦，[J]2003[6]黃慧 鄭黎，國(guó)產(chǎn)品牌手機(jī)轉(zhuǎn)入反攻，瞭望新聞周刊，[J][7]熊浩瀚, 國(guó)產(chǎn)手機(jī)的現(xiàn)狀和問(wèn)題, 移動(dòng)通信,[J] [8]左力, 全球電信三強(qiáng)財(cái)報(bào) 中國(guó)市場(chǎng)成關(guān)鍵詞, 中國(guó)對(duì)外貿(mào)易,[J] 2003[9]弘一, 2003年手機(jī)市場(chǎng)分析與預(yù)測(cè), 市場(chǎng)聚焦,[J] 2003[10]何霞, 日手機(jī)市場(chǎng)變化及對(duì)我國(guó)的影響, 環(huán)球通信,[J] [11]左力，中國(guó)手機(jī)市場(chǎng)需求強(qiáng)勁 競(jìng)爭(zhēng)格局巨變，移動(dòng)通信，[J]2005[12]吳同偉，全球手機(jī)市場(chǎng)及技術(shù)發(fā)展趨勢(shì)，世界電子元器件，[J][13]包東智，手機(jī)市場(chǎng)的新亮點(diǎn)何在，中國(guó)多媒體視訊，[J][14]張紅忠，終端攻守:把“戰(zhàn)場(chǎng)”變成“主場(chǎng)”， 營(yíng)銷策略，[J][15]孫翔，繽飛多彩的手機(jī)市場(chǎng)，首都信息化，[J][16]李學(xué)芳, 2004中國(guó)手機(jī)市場(chǎng)回顧與展望, 銷售與管理,[J] [17]李儉偉, 2005手機(jī)產(chǎn)業(yè)市場(chǎng)走向（下）——國(guó)內(nèi)手機(jī)市場(chǎng)發(fā)展模式及趨勢(shì)分析, 通信世界,[J] [18]郭春曉, 三大手機(jī)廠商的定位與營(yíng)銷策略, 企業(yè)家信息,[J] [19]中國(guó)手機(jī)市場(chǎng)進(jìn)入多媒體時(shí)代, 數(shù)字通信世界,[J] [20]Roger D. Blackwell Paul W. Miniard James F. Engel, Consumer Behavior, [M],China Machine Press,[21]Paul Stobart: Brand Power, The Macmillan Press Ltd., 1994.附錄1Xiaolingtong versus 3G in China: Which will be the winner?2. Theoretical assessment modelAssessing the business value and the future of a new technology is a plex task. To undertake a meaningful analysis, it is important to identify the dimensions and criteria for evaluation that integrate the interests of multiple parties with different perspectives. Benson, Sage, and Cook (1993) propose a triple gateway methodology for evaluating emerging technologies at a very early stage of their development. The triplegateway methodology postulates that a technology must pass through three gateways to bee mercially or socially worthwhile: a market gateway, a systems management gateway and a technology gateway. In the marketgateway analysis, they look at the following elements of market uncertainty: new uses, user scepticism about “improved” performance characteristics, requirements for behavior adjustment by the user, petitive technologies, unpredictable technological developments and legal barriers. In systemsmanagement gateway analysis, they look at the structure of the firm. Across the technologygateway threshold, they look at four elements of technology uncertainty: innovativeness of technology, number of constituent technologies, manufacturing difficulties, and institutional changes required to introduce the new technology (Benson et al., 1993). The model was developed as a general one, not specifically for telemunications. The role of government regulation was not emphasized, yet it can play a critical role in the telemunications industry. Here the authors suggest a framework that represents and integrates four perspectives from four major stakeholders: the technology perspective from the technology developers, the market demand perspective from the customers, the business model perspective from industry and the government policy perspectives. . TechnologyTechnology is viewed as humanoriginated advances that increase the effectiveness and efficiency of specific tasks (Good amp。 Mukhopadhyay, Kekre, amp。 Tucci, 2001). Business models should work as a mediating construct between technology and economic value. The business model maps from the technical domain of inputs to the economic domain of outputs and the essence of a business model is ‘‘how you get paid’’ or ‘‘how you make money’’ (Chessborough amp。 Nicoletti, 2001). The Chinese government has played a significant role in the development of telemunications in China. Under the umbrella of policy, this paper will discuss aspects of government objectives, government licensing, government support and government price regulation. As the above discussion shows, all four stakeholders play significant roles and their viewpoints cannot be ignored or considered separately. The following sections will analyze and pare XLT and 3G following these theoretical assessment frameworks.4. Market demand perspectiveThis section will review the mobile munication market in China and identify the target markets for XLT and 3G. It will then analyze the market size and the growth potential of these markets. . Overview of Chinese mobile telemunication marketsThe mobile munication market in China can be divided into three segments: highend, middlelevel, and lowend (Li, 2003). The highend market includes businessmen, high ranking managers, field service engineers, and journalists who have the ability to pay and are frequently on the move and in great need of highquality munication. It also includes early adopters of new mobile services such as young IT professionals and university students. All of the highend users already have mobile phones and use them heavily. The middle level market includes salaried or retired people and other students. These are people in moderate need of munications with local mobility. This group of people does not have high purchasing power. Their spending on munication is less than RMB 100 yuan (US $16) per month. Although most middle level users have mobile phones, they use them only when it is necessary. The lowend market includes farmers, low ine workers and those who usually stay locally. Their spending on munications is less than RMB 30 yuan (US $8) per month. The vast majority of them do not even have regular fixedline phones.. Target market for XLT and 3GBased on the market segmentation above, the target market for XLT is the lowend market and middlelevel market while the target market of 3G is the highend an alternative to the current, rather expensive cellular munication services, XLT’s lowcost ‘‘wireless local call’’ makes mobile munic