【正文】 s and selective courses.Part one: General Studies consists of two sections: section one is posed of the political theory courses, which are arranged according to the demand of the Ministry of Education, including Marxist Philosophy, Introduction to MaoZedong’s Thought, Introduction to DengXiaoping’s Theory, and Moral Education,etc. Section two is posed of the basic language courses and major theory courses, including College English, Practical Writing, Applied Computer Basics, Introduction to Art, Introduction to Design, and, Design History etc. Part two: Major Basic Courses are arranged as the preparation of learning the major courses. They can help the students grasp the wide range of essential knowledge and skill. The courses of Drawing, Color, Decoration Basics and Design Constitution are provided.Part three: Major Courses are closely related to the students’ major, which guide the students to learn the major knowledge and to practice. The courses of The Character and Layout Design, Web Design, Graphic Creation, Ads Documents, Ads Planning and Producing are The Advertisement and Poster Design provided.Part four: The courses of Media and Ads Studies, Printing and Bindings Design, Fine Art Appreciation, Package Design are provided as required optional courses for the students.Part five: The selective courses are available to all the university students on campus. These courses and lectures can further widen the students’ knowledge and they can also serve as a window open for the students to keep abreast of the latest development of art design.七、主要實踐性環(huán)節(jié)本專業(yè)主要實踐性環(huán)節(jié)包括：軍體、畢業(yè)考察、企業(yè)實踐、畢業(yè)設計、畢業(yè)報告等。Ⅶ. Main Procedures for Practical TrainingThe practice plan includes military exercise, graduation practice, enterprise practice, graduation design and graduation report. The practice plan is divided into two parts: in the school and out the school. School practice includes puter design and creation. Practice out the school, which is arranged in some enterprises, mainly concerns how to strengthen skills and enhance design level.附表一 Appendix I理論教學安排表Theory Teaching Program學制：三年 專業(yè)：廣告設計與制作3 Years Major: Advertising Design and Production類 別Types所屬系部Department課程代碼Code課 程 名 稱Course Names學分Credit按學期周學時分配Credit Distribution in Academic Terms123456公共基礎課（必修)General Studies(Required)2111100157形勢與政策Current affairs and StatePolicies 1√√√√√√0711330167思想道德修養(yǎng)與法律基礎Moral Education and Basic ofLaw3　3　　0711440166毛澤東思想和中國特色社會主義理論體系概論Introduction to Mao Zedong’sThought and ChineseCharacteristic SocialismTheories4　　4　　　1111330134應用寫作 Practical Writing 331311440053大學英語（一）College English I441311440054大學英語（二）College English II441311440055大學英語（三）College English III441311440056大學英語（四）College English IV441411120116體育（一）Physical Education I 111411120117體育（二）Physical Education II111411120118體育（三）Physical Education III111411120119體育（四）Physical Education IV111111220341藝術導論Art Guide Theory221111220982中外美術鑒賞Chinese amp。 Management330311340083計算機應用基礎（一）Applied Computer Basics I34小計Subtotal439121111專業(yè)基礎課（必修）Major Basic Courses(Required)1121220114素描（一）Drawing I221121220115素描（二）Drawing II221121220100色彩（一）Color I221121220101色彩（二）Color II221121220972裝飾基礎Basic Decoration 221121220104設計構成（一）Design Constitution I221121220105設計構成（二）Design Constitution II221121220973設計構成（三）Design Constitution III221121220974計算機輔助設計（一）Computer Aided Design I221121220975計算機輔助設計（二）Computer Aided Design II22小計Subtotal201082專業(yè)課（必修）Major Courses(Required)1131220120圖形創(chuàng)意Creative Graphics221131220978攝影Photography221131221514字體設計Font Design221131220050標志設計Logo Design221131220976計算機輔助設計（三）Computer Aided Design III221131330099企業(yè)形象設計Corporate Identity Design331131221511界面設計Interface Design 221131331512招貼設計Poster Design331131220106聲像廣告設計Advertising AV Design221131221515廣告策劃與文案Advertising Planning amp。 Foreign Music Appreciation221151220110書法Calligraphy221151221355廣告案例分析Advertising Cases Analysis221151220071廣告心理學Advertising Psychology221151330989多媒體與動漫設計Multimedia amp。 Social Activies3√1161440107實習 Practice 4√1161440048畢業(yè)論文Graduation Thesis 4√小計Subtotal12合計Total123備注：1. 專業(yè)課程教學以周為單元進行，每周為12學時。2. 每個學生在校學習期間，至少要選修“任意選修課”中的《美術鑒賞》、《藝術導論》、《音樂鑒賞》、《書法鑒賞》其中一門并通過考核取得2個學分，方可畢業(yè)。Code: 11220341 Art Guide Theory Credit: 2 Teaching Hours per Week: 2Content: The course is an optional course explaining general rules of the art and supervising artistic practice by the use of theories. It aims at revealing the rules of artistic theories and the basic clues of the artistic creation by the use of plain language and simple Contents.課程代碼：11220790 設計史論 學分：2 周學時：2主要內容：學習掌握現代設計的原理、類型、方法、造型表現、設計美學和設計創(chuàng)意的基礎知識。在此基礎上較深入了解設計的內涵、外延、研究對象、研究方法與研究現狀，具備基本的理論研究能力，反思設計教育、設計行為，反思設計師的社會定位與社會職責。提高觀察概括與表現的能力和藝術修養(yǎng)及鑒賞力，為專業(yè)課程學習和未來的發(fā)展打下良好基礎。通過訓練，明確藝術形態(tài)與自然形態(tài)的區(qū)別，使學生從色彩的自然形態(tài)走向藝術形態(tài),掌握靜物采生和風景采生、繪畫色彩和裝飾色彩的基本技能。學習掌握裝飾造型、裝飾色彩、裝飾構圖的方式、特點，以及裝飾圖案色彩的繪制技法、材料運用，提高學生裝飾審美能力和把握設計畫面的結構與秩序的