【正文】 為公 6 黨國書．海爾管理模式全集 [M]．武漢：武漢大學出版社 2021， 11 7 藍樂，胡大立．核心競爭力 —— 企業(yè)制勝的根本 [J]．企業(yè)經(jīng)濟． 2021， 2： 6466 農(nóng)夫山泉的差異化競爭戰(zhàn)略研究 15 司競爭戰(zhàn)略的一種，主要是在某些方面同競爭對手區(qū)別開來。而核心競爭力 則不同，它深入企業(yè)內(nèi)核，與企業(yè)融為一體，就像一個永動發(fā)動機，源源不斷為企業(yè)提供動力，保證企業(yè)長期獲得競爭優(yōu)勢。飲料行業(yè)最優(yōu)質(zhì)的核心競爭力應該是創(chuàng)新能力和品牌效應。 持續(xù)的創(chuàng)新 創(chuàng)新是一個民族進步的靈魂，當然也是一個行業(yè) 不斷 前進的推力 。飲料制造企業(yè)應該積極展開創(chuàng)新，不但可以為企業(yè)帶來效益，還能盤活 整個中國飲料行業(yè)，使其充滿生機。達到企業(yè)與顧客的雙贏。這是一個充滿競爭的時代，任何企業(yè)想要保持競爭優(yōu)勢，都需要擁有一個良好的競爭戰(zhàn)略。本文得出的結(jié)論有： 一、 實施差異化戰(zhàn)略是企業(yè)提高競爭力，減小行業(yè)競爭壓力的有效途徑 差異化戰(zhàn)略的實施 一方面 能夠避免企業(yè)和同行競爭者之間的 直接交鋒，使企業(yè)遠離價格戰(zhàn)陷阱，另一方面又能充分發(fā)揮企業(yè)的主觀能動性，為市場帶了活力與生機。 二、 通過多種形式的差異化能力獲取競爭優(yōu)勢 企業(yè)使用越多的差異化形式，就能獲取越多、越持久的競爭優(yōu)勢，并且可以在一定程度上防止競爭對手的效仿。 三、 差異化戰(zhàn)略的 最終 出路只有不斷創(chuàng)新 市場環(huán)境瞬息萬變，企業(yè)不能墨守成規(guī)，應該及時根據(jù)市場動態(tài)做 出調(diào)整，所以企業(yè)實施的戰(zhàn)略并不是一成不變的。創(chuàng)新是差異化的關(guān)鍵所在，只有不斷與時俱進，才能使企業(yè)保持穩(wěn)定的競爭優(yōu)勢。 農(nóng)夫山泉的差異化競爭戰(zhàn)略研究 16 參考文獻 [1] 周曉紅 .實施差異化戰(zhàn)略是企業(yè)發(fā)展的必然選擇 [J].求實， 2021(10)： 3335 [2] 王宏 .實施差異化戰(zhàn)略 — 增強企業(yè)競爭優(yōu)勢 [J].學術(shù)交流， 2021(1)： 68 [3] 馬燕翔 .企業(yè)如何有效實施差異化競爭戰(zhàn)略 [J].技術(shù)經(jīng)濟， 2021(5)： 1113 [4] 熊曉霞 .淺談企業(yè)差異化戰(zhàn)略實施中的幾個問題 [J].鄂州大學學報， 2021(4)： 56 [5] 邁克爾．波特．競爭戰(zhàn)略 [M].北京：華夏出版社 1997:123131 [6] 于曉萍 .談企業(yè)差異化戰(zhàn)略的實施 [J].現(xiàn)代商業(yè)， 2021（ 11） :112113 [7] 姜晨 .差異化戰(zhàn)略的內(nèi)涵及其構(gòu)建特征 [J].商業(yè)時代， 2021（ 2） :1214 [8] 戴開勛 .差異化營銷策略及應用 [J].物流工程與管理， 2021(10)： 1820 [9] 陸遠權(quán)，許磊 .農(nóng)夫山泉品牌發(fā)展三部曲 [J].企業(yè)管理， 2021（ 11） :4546 [10] 王允，邱祥 .農(nóng)夫山泉的品牌發(fā)展史 [J].商情（教育經(jīng)濟研究）， 2021（ 2） :7 [11] 陸遠權(quán) .基于農(nóng)夫山泉的品牌定位管理研究 [J].安徽農(nóng)業(yè)科學， 2021（ 12） :6466 [12] 肖小光 .農(nóng)夫山泉的差異化營銷 [J].農(nóng)業(yè)科技與裝備， 2021（ 9） :6263 [13] 周旭東，姜太平 .核心競爭力與差異化戰(zhàn)略 [J].經(jīng)濟師， 2021（ 11） :3236 [14] 房昌琳 .基于 波特五力模型分析的企業(yè)發(fā)展策略探討 —— 以果汁飲料行業(yè)為例 [J].企業(yè)經(jīng)濟， 2021（ 8） :59 [15] 劉益 .動態(tài)環(huán)境下企業(yè)戰(zhàn)略環(huán)境分析 [J].西安交大學報， 2021（ 3） :57 [16] 黨國書．海爾管理模式全集 [M].武漢：武漢大學出版社， 2021（ 11） [17] 藍樂，胡大立．核心競爭力 —— 企業(yè)制勝的根本 [J].企業(yè)經(jīng)濟， 2021（ 2） :6466 [18] 王夢醒，劉歡歡 .基于差異化戰(zhàn)略的海爾家電競爭研究 [J]．中國市場， 2021（ 23） :4849 [19] 汲劍磊 . 品牌定位的九大策略 [J].經(jīng)營管理者 , 2021( 3): 6380 農(nóng)夫山泉的差異化競爭戰(zhàn)略研究 17 [20] 干春暉，李雪 .產(chǎn)品差別化、價格戰(zhàn)與合謀 [J].財經(jīng)研究， 2021（ 12） :3335 [21] 張會新 .我國市場價格戰(zhàn)的原因及影響研究 [J].西北大學， 2021（ 5） [22] 李文，王文武 .延展核心競爭力的差異化創(chuàng)新 [J].現(xiàn)代管理科學， 2021（ 12） :4950 [23] 史賢龍 .品牌創(chuàng)新是產(chǎn)品差異化的終極壁壘 [J]．銷售與市場， 2021（ 1） :26 [24] 周松 .基于差異化戰(zhàn)略的微利時代企業(yè)領(lǐng)先戰(zhàn)略研究 [J].財會通訊， 2021(4)： 2627 [25] 齊鐵軍 .以顧客為中心是差異化戰(zhàn)略成功的基礎(chǔ) [J].中外企業(yè)文化， 2021(5)： 57 [26] 許崴 .差異化戰(zhàn)略正確實施和商品差異化有效供給 [J].經(jīng)濟與管理研究， 2021(3) [27] PeterR Ginter. 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Century Publishing Group, Shanghai People39。我要向所有給予我關(guān)心、指導、鼓勵和支持的老師、同學以及我的家人表示深深的感激。 其次我要感謝我周圍的同學們，他們給了我無盡的動力和幫助。我也在他們身上學習到了許多可貴的品質(zhì)，使我受益匪淺。 農(nóng)夫山泉的差異化競爭戰(zhàn)略研究 18 a 您好，為你提供優(yōu)秀的畢業(yè)論文參考資料，請您刪除以下內(nèi)容， O(∩_∩)O 謝謝?。?！A national survey was recently launched to evaluate the eye health of Chinese children andteenage June 6, China39。s digitized society, will also be attached on the report.Myopia is not only a disease that makes people see things blurrily, but also leads to severeplications, such as glaua (increased pressure within the eyeball), and can causeblindness, said Zhou Yuehua, an established eye care specialist with Beijing TongrenHospital.It is very important for parents and children to know about the risk and care for their eyes.There are about 450 million myopia patients in China. Among Chinese myopia patients,30million are severe patients, according to ZhouThe prevalence of myopia among high school and college students is more than 70 percent,and the situation is continuously worsening, he Zhu, director with the China Youth Development Service Center, said long hours ofstudy, lack of exercise, especially outdoor activities, and attachment to electronic screen aresome of the top reasons behind the widespread myopia problems, and the increase ofyounger patients, although China has made great progress in improving the hardwarefacilities and lighting conditions in said he hopes the survey will alert people on the threatening situation, and also helpmedical experts to better guideline parents and children39。s work can be a way to unwind. It is true for He Wenjun, whose workplace is right near the forest park. She discovered her athletic aptitude at the age of seven, when she began playing tennis. Then she turned to jogging, and she has persevered with it for 10 years. I e to jog almost every day after work, whenever I have time. I think jogging is good for my health. And for me, a girl, it helps me to achieve to eternal goal, to keep slim, He said. He says she prefers jogging alone, so she can focus better. She loves jogging, even during Beijing39。ll hold off jogging for a while. But if I really want to get away from work, I39。s health. Poor technique harms the muscles and skeleton, and can cause secondary injures. And, jogging in a bad environment can cause circulation problems, said Lu Zhiyong, attending doctor, Sports Hospital, General Admin. of . Lu has some tips for joggers, and those who are thinking of taking it says people sh ould first evaluate their physical condition, to decide the amount and type of exercise, and jogging in the open air is better running on a treadmill. Conrad Macao will run special programs for the entire month of October this year to support the Hong Kong Cancer Fund39。t conducive to raising a child. She planned to have children once she had achieved career success so she could provide a stable environment for her baby. After 10 years, Xiao felt the time was right, and she tried to conceive for about six months, but was unable to bee pregnant. I conducted prehensive physical checkups. The results suggested that Xiao39。s suggestion that a special day be marked in the year for the global practice of the stressbusting regimen, which is already a multibillion dollar industry in the United States. Modi said in the speech: Yoga is an invaluable gift of Indi