外文文獻(xiàn)翻譯——測(cè)量管理客戶滿意-其他專(zhuān)業(yè)-閱讀頁(yè)
2025-02-08 09:04本頁(yè)面
【正文】 measures of satisfaction taken by suppliers should include these critical variables. Clearly defining and understanding customer satisfaction can help any pany identify opportunities for product and service innovation and serve as the basis for performance appraisal and reward systems. It can also serve as the basis for a customer satisfaction surveying program that can ensure that quality improvement efforts are properly focused on issues that are most important to the customer. Objectives of a customer satisfaction surveying program In addition to a clear statement defining customer satisfaction, any successful surveying program must have a clear set of objectives that, once met, will lead to improved performance. The most basic objectives that should be met by any surveying program include the following: Understanding the expectations and requirements of all your customers Determining how well your pany and its petitors are satisfying these expectations and requirements Developing service and/or product standards based on your findings Examining trends over time in order to take action on a timely basis Establishing priorities and standards to judge how well you39。t or can39
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