【正文】 exchange ideas, set joint targets and improve the way decisions are scheme should have a clear appeal process and any negative feedback should be acpanied by evidence such as dates, times and importantly ratings should reflect measurable element of the job : the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or the development of the telemunication television has bee the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the have penetrated into people’s daily life and persuaded them to buy whenever they turn on the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the management: how to ensure effective lines of munication between the workforce and managementAs the leader of the pany you should open up a channel for the workforce and management to municate example you can hold a monthly meeting within the pany, which is attended by both the reps from workforce and are allowed to talk with each other openly and freely to exchange views and can also set mon should achieve this effectiveness by making use of uptodate example you can set up a forum on the intranet of your pany so that every member can air and exchange their views on the this way a effective line of munication will be set should set up an incentive system to make your staff talk with their line : how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and system can calculate the balance between your ine and expenditure on a daily should there be any sign of cashflow problems the system will warn your staff to do something about it before order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her information will be collected everyday for you to take sales: how to decide which sales incentives to offer a new foreign customer(本題做為思考題，請大家自行考慮一下。): how to ensure that the best applicant for a job is selected(how to ensure that the best candidate for a post is selected)During the selection process we should pay attention to the candidates’ quality and refers to the candidate’s ability to conduct his or her future the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with addition the other important factor should also be is the attribute of the has something to do with the candidate’s character and whose value is in the conflict of the pany’s ethics will not be considered as best candidate even if they demonstrate remarkable ability in their to decide whether to float a pany on the stock marketA: we should check the policy concerning listing a pany onto the stock stock exchanges have different policies and should check these policies or requirements to see that if our pany meets the demand so as to be listed on the stock example according to the policy of many SEs, the total capital of a pany should meet a certain level before it can be , its aftertax profits should also reach a certain check these policies to see if our pany is qualified to be listed onto the stock , we should understand and are willing to take the responsibilities that a listing pany has to bear such as disclosure director’s duty all kinds of expenses tax and so : the importance of training staff to use new technologyA: it is a very important step to train your staff in how to use the new of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to your training is worthy in getting your staff to understand the new you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect bination of your staff and the new technology which is only possible through last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your importance of selecting appropriate members of staff to attend exhibitionsA: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade staff you select should at least have a good understanding of the products you must know the quality function description production packing and other important fields of your they must have strong ability of promoting and elaboratelyselected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a plete management: how to organize an effective stock control systemA: there are three important steps: first step up a monitoring system in the pany to watch closely the level of inventory so that the inventory can be maintained at an appropriate set up a reporting system to inform the manager of any possible changes in the level of the level is too low try to improve it and reduce its negative effect on the the level is too high try to reduce it and pay attention to the lack of capital and difficulties it will exert on the make everyone in the pany clear about the importance of stock control so that every part of this system is operating effectively and altogether achieve a high proficiency of the ：stock control system 存貨控制（對各種物資庫存量的管理。）: the importance of regular meeting with suppliersA: first improve your cooperation with your is not just a simple deal you make wi