【正文】 es: ?Broadcast TV ?Highspeed data ?Cable telephony ? Ancillary services include: ?Videoondemand ?Videoconferencing ?Home security ? Cable providers already sell services to a large majority of the . population ?The cable footprint covers nearly the entire . home population ?The take rate for service is approximately 65% ? Cable providers are currently digitalizing their works and deploying highspeed data services which pete directly with XYZ ?s highgrowth DSL service ? Cable providers are beginning to deploy cable telephony which will pete directly with XYZ ?s core residential service ?Cable telephony will bee increasingly more of a threat in the next couple of years as the DOCSIS standard for VoIP bees implemented ? HFC cable maintains a petitive advantage over DSL in terms of bandwidth capacity which allows for additional service offerings including videoondemand and videoconferencing ? Cable providers will offer broad and attractively priced bundles to encourage consumers to switch to cable telephony Cable Triple Play Threat Evidence Analysis 2023/3/22 Document Title 8 169。 Copyright IBM Corporation, 2023 Even though DSL and Cable Modems have similar take rates, Cable modems will dominate due to it larger addressable market 0510152025303540451999 2023 2023 2023 2023 2023 2023O p t i c a lS a t e lli t e / W i r e le s sD S LC a b leHighspeed Data Subscribers2 1999 2023 Due to the fact that DSL access is limited to those customers who reside close to a DSLAM, the cable modem addressable market will exceed the DSL addressable market by 30 million homes by 2023 Competitive Threats Cable Wireless Sub. Portals 58% 37% 39% 55% 54% 38% 36% 53% 53% 35% 1. MSDW equity research 6/29/01 and 2. Deutsche Bank equity research 9/06/01 2. CIBC World Markets, Equity Research. 3. SalomonSmithBarney equity research 8/20/0 and Deutche Bank equity research 9/06/01 (includes residential an mercial DSL subscribers) Broadband Subscribers (millions) DSL vs Cable Modem Take Rate1 1999 2023 0%5%10%15%20%25%30%1999 2023 2023 2023 2023 2023 2023C a b l e M o d e m Su b s a s a% o f C a b l e M o d e mR e a d y H o m e sD SL Su b s a s a % D SLR e a d y H o m e sAs of 2Q:01, XYZ had 360K DSL subs out of DSL ready homes (%)3 Evidence Analysis 2023/3/22 Document Title 10 169。 Copyright IBM Corporation, 2023 Attractive EBITDA margins allow cable providers to quickly reach breakeven on new service offerings $0$10$20$30$40$50$60D i g i t a l V i d e o H SD V O D C a b l e T e l e p h o n yIncremental EBITDA per Subscriber per Month For Additional Service Offerings1 Assuming a 15% take rate, cable providers can recoup their investment in switchbased telephony in 34 months Competitive Threats Cable Wireless Sub. Portals 1. Assumes a 35% revenue share with ISP for HSD and switchbased cable telephony. 2. Assumes modest take rates and switchbased cable telephony. 3. Source: Bear Stearns equity research 5/01, ABN Amro equity research 6/0, Deutsche Bank equity research 9/06/01 and IBM analysis. Incremental EBITDA per Subscriber per Month 05101520253035D i g i t a l V i d e o H S D V O D C a b l e T e l e p h o n yPayback Period for Additional Service Offerings2 Months 34 EBITDA Margin 57% 29% 45% 45% 14 26 5 Evidence Analysis 2023/3/22 Document Title 12 169。 these could include more drastic operating improvement and/or acquisition STRATEGIC IMPLICATIONS Remendations Actions 2023/3/22 Document Title 13 169。 adjust terms to ensure partner delivers on their portion of obligations OPERATIONAL IMPLICATIONS Remendations Actions 2023/3/22 Document Title 14 169。 Copyright IBM Corporation, 2023 IBM Strategy Change Practice?s Presentation Format Template, All Rights Reserved 2023/3/22 16 Any preliminary or disclaimer text can go here. For example: This PowerPoint template is primarily intended for documents meant to be read or used as a “l(fā)eave behind.” It may be used for either color or black and white printouts. 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