erp實(shí)施方法論匯集(ppt36頁)-在線瀏覽
2025-03-23 23:15本頁面
【正文】 llo w r e a l t im e i n t e ra c ti o n a n dm a n ip u la t io n b y n o n te c h n ic a l m a r k e ti n g p e rs o n n e l. T h e s ep ro d u c ts a llo w m a r k e t s e g m e n ts to b e q u ic k ly i d e n t if ie d a n da n a ly z e d t o d e t e rm in e t h e p r e f e re n c e s o f v a ri o u s cu s to m e rg ro u p s . (3 )A ll B u s in e s s t o B u s in e s sB u s in e s s t o C o n s u m e rd in go m o ti o na rk e t? M o d e lin g co m p e ti t o r P L t o d e te rm in e su s ta in a b ilit y o fc u rr e n t a c ti v iti e s a n d a s s e s s t h e co m p e ti ti v e t h re a t (1 )A ll B u s in e s s t o B u s in e s sB u s in e s s t o C o n s u m e r方法論 Discovery Planning Implementation Program Management Information Technology Change Leadership Transformation Area Process Information Management Prototype 1 Prototype 2 Prototype… Design and Develop Pilot Implement Rel ease I Release II Release ... Select Software Conduct Visioning and Planning Monitor and Improve 解決方案中心 Inter Browser Back Office eCommerce Server Call Center Field Sales Legacy Systems CTI ACD/IVR Middleware 價值藍(lán)本 TM 診斷工具 Who are our most valuable segments and how should we market, sell, and service to each? What do my customers value? How do I build loyalty in my customers? Is it worth the effort? What processes, technologies, and data do we need to deliver value to our customers? How do we leverage our operations to build customer relationships? How do we build a seamless experience across channels? Strategy Operations Mind Set Do we build relationships rather than just transact business? Do we look to collaborate with our customers? Does each part of our anization understand and respond to our most valuable customers? 擁有 被 證明有效的 ERP方法論 德勤咨詢公司提供的高科技制造行業(yè)的標(biāo)準(zhǔn) 藍(lán)本 KM a r k e t P r o d u c t s a n d S e r v ic e sK 0 1 0P l a n a n d C o n d u c tR e s e a r c hK 0 2 0C o n d u c t M a r k e tA n a l y s i sK 0 3 0C o n d u c tC o m p e t i t o rA n a l y s i sK 0 4 0D e f i n e C a t e g o r i e sK 0 5 0I d e n t i f y C u s t o m e ro r M a r k e tS e g m e n t sK 0 6 0P e r f o r m I n t e r n a lA s s e s s m e n tK 0 7 0I d e n t i f y M a r k e t i n gO p p o r t u n i t i e sK 0 9 0D e v e l o p P r o d u c tL i f e C y c l e a n dG l o b a l S t r a t e g i e sK 1 0 0D e v e l o pP o s i t i o n i n g f o rP r o d u c t s a n dS e r v i c e sK 1 1 0D e s i g n a n dD e v e l o p P r i c i n gS tr a t e g yK 1 3 0D e s i g n a n dD e v e l o pP r o m o t i o nS tr a t e g yK 1 4 0D e s i g n a n dD e v e l o pA d v e r t i s i n gS tr a t e g yK 1 5 0D e v e l o p P u b l i cR e l a t i o n s S t r a t e g yK 1 6 0D e v e l o p P h y s i c a lD i s t r i b u t i o nC h a n n e l S t r a t e g yK 1 7 0M a n a g e P r o d u c tO b s o l e s c e n c eK 1 8 0D e v e l o p S a l e sF o r c e S t r a t e g yK 1 9 0D e s i g n a n dD e v e l o pC u s t o m e r S e r v i c eS tr a t e g yK 2 0 0D e v e l o p P r o d u c t /S e r v i c e F o r e c a s tK 2 1 0I m p l e m e n t/ C o n t r o lt h e M a r k e t i n gP l a nR e t u r n t oP r e v i o u s L e v e lM a r k e t P r o d u c t s a n d S e r v i c e sD e s i g n a n d D e v e l o p A d v e r t i s i n g S t r a t e g y K 1 4 0K 1 3 0D e s i g n a n dD e v e l o pP r o m o t i o nS t r a t e g yK 1 0 0D e v e l o pP o s i t i o n i n g f o rP r o d u c t s a n dS e r v i c e sS e t O b j e c t i v e s a n dA l i g n w i t h B r a n dS t r a t e g yS e t A d v e r t i s i n g B u d g e tE s t i m a t e V e n d o r C o o p A d v e r t i s i n gR e v e n u eD e v e l o p A d v e r t i s i n gC a l e n d a rD e v e l o p A d v e r t i s i n gM e s s a g eD e c i d e o n M e d i aA d v e r t i s i n gE v a l
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