【正文】 Efficiency of Technology to Replace Travel, 2023 and 2023 19%65%37%71%0%10%20%30%40%50%60%70%80%2023 2023Effe c ti v eEffi c e n tSource: Travel Industry Association of America and National Business Travel Association Percent of Air Business Travelers – Top Two Boxes AUTO TRAVEL PERFORMANCE . auto travel up 2% through September 2023 Still holding up due to: – Shifts from air, especially for shortdistance trips – Closertohome travel – Increasing interest in family travel – Increased interest in RVs Airline Turbulence Domestic air travel up 5% over 2023, but still 10% below 2023. International is up 14% over 2023, but better yet, up 5% over 2023. Exchange rates make . even more of a bargain US Air, United and ATA in bankruptcy Airline losses $8 billion in 2023。 f = forecast Billions Source: TIA。 consumer in control Encourages late bookings Increases petition Online hotel sales soaring What’s Ahead? Long Term Trends Who will be tomorrow’s travelers and what will they do? How will technology and changing work/leisure patterns affect the nature of travel planning and travel itself? How will we reach them? What types of tourism are likely to grow? Key Demographic Trends Aging of population Changes in households Rising education Geographic shifts Cultural diversity Influence of women Growing niche markets Percent Change in Population by Age, 2023/2023 and 2023/2023 3%11%14%9%4%13%9 % 5 %19%9%49%76%15%56% 1 0 %0%10%20%30%40%50%60%70%80%Under 2 0 2 0 2 4 2 5 3 4 3 5 4 4 4 5 5 4 5 5 6 4 65+(Percent Change) Source: . Bureau of the Census “ Junior” Matures (Age 55 64) More Likely Than Other Travelers To …… ? Travel farther away from home ? Stay away from home longer ? Include two or more destinations in one trip ? Engage in more activities ? Travel with only one other household member, likely their spouse ? Spend more per trip Source: TIA Maturity Trends Increase in adultonly travel parties Slower growth in travelers looking for “traditional” family experiences Interest in local heritage culture increases Maturialism Important Reasons for . Family Vacations Sources: Better Homes Gardens and Travel Industry Association of America (% of 2023 Family Vacationers) Family Togetherness 87% Get Away from Stress 74 Rest and Relaxation 71 Visit Friends/Relatives 62 Excitement/New Experiences 50 Physical Activity 43 New Places/People 43 For Luxury/Feel Pampered 25 Top 10 Activities Among . Domestic Travelers, 2023 1. Shopping 30% 2. Social/Family Event 27 3. Outdoor Recreation 11 4. City/Urban Sightseeing 10 5. Rural Sightseeing 10 6. Beach Activities 10 7. Historical Places/Museums 8 8. Theme/Amusement Park 7 9. Gambling 7 10. National/State Parks 7 Source: TIA 81% of Travelers Included Cultural/Arts/Heritage Activities on Trips in Past Year Source: TIA and Smithsonian Magazine Cultural, Arts, Heritage or Historic Activities Included on Trips in Past Year (% of . Adults) 58%33%41%47%48%75%0% 10% 20% 30% 40% 50% 60% 70% 80%A n y H i s to r i c A c ti v i tyEth n i c C u l tu r eF e s ti v a l / F a i rA r t M u s e u m s / A n ti q u e sP e r fo r m i n g A r tsA n y C u l tu r a lSource: TIA and Smithsonian Magazine More Older Women Living Alone 0 1 2 3 4 5 6 7 8 9 10 11 1255+3 5 5 43 555+3 5 5 43 520232023Millions Men Women Source: . Bureau of the Census Millennial Generation – Great Potential for the Future Children of the Boomers Born between 1977 and 1994。 say no to aging EcoTourism and Soft Adventure Space Tourism International Travel (In and OutBound) Virtual Travel Conclusions Growth in international travel demand exceeding domestic Forecasts for similar, although somewhat slower demand growth in 2023 Despite rising demand, some sectors still struggling financially Rising fuel costs, sluggish job growth and slower economic growth will continue to make financial recovery elusive for some Inter will continue to gain ground in many aspects of travel Conclusions Renewed sense of optimism “Up to us to seize the day” (James Rasulo, President, Walt Disney Parks Resorts “It is time for us to soar!” (Roger Dow, President CEO, TIA) Strive toward enhancing tourism’s influence as a tool for world peace and restoring our image around the world International Pow Wow174。s premier international marketplace and is the largest generator of Visit USA travel. International Pow Wow His