【正文】 e Bank X to expand the number of credit applications processed, and improve customer service, while maintaining control over credit risk. Credit Control Credit management Debt Collection Fraud Detection ? An efficient , largely automated, credit checking facility, which enables Bank X to process more credit applications, faster ? Faster customer service and lower costs through improvement of the lending process and use of Workflow technology ? Ability to provide lower prices to selected customers based on improved profitability information and credit information ? Efficient debt collection support, which enables Bank X to maintain the current low bad loan ratio ? Stored and shared credit information, reducing document retrieval time Major Business Applications.......................will provide: Example case Barclays Bank, UK Automated Credit Application Scoring (1995) ?Customer’ s personal credit details are entered directly into the puter in the branch ?The details are first checked for credit rating and then scored by matching the customer’ s personal and financial behavior profile against other borrowers Description Benefits ?90% of applications for unsecured credit are scored and approved in 5 minutes. Account is then set up and funds transferred over night ?Barclays claim the system provides better credit assessment than branch staff on their own (loan defaults reduced) Relationship Management Projects 16 ISP Project Executive Summary February 15, 1995 The New Channel Strategy project will develop the strategic direction for use of new distribution channels at Bank X. New Channel Strategy ? Customer preference survey ? Analysis of petitor activity ? Analysis of technology trends ? Economic analysis of current channels ? Remended strategic direction for use of new distribution channels Strategy project...................................................will provide: Service Delivery Projects Example case UK Retail Bank Description ?Developed an analysis of potential distribution channels ?Selected multimedia selfservice kiosks as the area to pilot ?Developed a prototype system for discussion with executives, branch staff and customers Benefits ?Multimedia prototype proved the potential of the new channel ?Working system developed and implemented in 7 branches last year, to provide self sales service for loans, deposits and insurance ?Extensive press coverage free advertising positioned bank as a technology leader ?Pilot system now being rolled out to other branches 17 ISP Project Executive Summary February 15, 1995 The ALM Risk Management project will provide the systems for Bank X to measure and control risk. ALM and Risk Management ALM Risk/Return Management ? Precise interest rate risk information, which will help Bank X to cope with financial liberalization ? Advanced risk performance information, to enable Bank X to optimize risk/return balance Major Business Applications.......................will provide: Management and Control Projects Example Case Major US Investment Bank ?Bankwide risk management reports on a daily and intradaily basis ?Covered currency, interest rate, equity value risk Description Benefits ?Cut risk evaluation time from 1 week to 15 minutes ?Enabled use of sophisticated risk models to identify hedging opportunities and largest risks, and evaluate risk adjusted returns ?Enabled better allocation of limited capital resources 18 ISP Project Executive Summary February 15, 1995 The Financial Management project will improve the timeliness, consistency and accuracy of financial reports, whilst the Sales Marketing Management project will provide improved external information on the market and customers views of Bank X. Financial Management Financial Management Accounts Financial Budgeting and Forecasting Regulatory and Compliance ? Consistent, accurate management reports and financial accounts, reducing time spent producing, adjusting and agreeing reports Major Business Applications.......................will provide: Management and Control Projects Example Case Major UK Bank ?Designed and installed an integrated suite of financial management systems, covering financial and management accounts, and regulatory and pliance reporting Description Benefits ?Reduced time for production of monthend reports from 10 days to 2 days ?Reduced man power required to produce reports by approximately 60% ?Removed the large number of inconsistencies which previously existed between the management reports and the financial accounts ?Improved the accuracy of final reports substantially Sales Marketing Management Sales performance reporting Market research and analysis Service quality management ? Reporting of sales performance by market sector, enabling Bank X management to monitor the sales performance by business structure ? Wide range of market research information, to enable Bank X to select the most appropriate marketing strategy ? Understanding of customers view of the bank, errors and plaints, and processing speed, enabling Bank X to spot problem areas and take action 19 ISP Project Executive Summary February 15, 1995 ?Customer segment profitability model ?Calculates customer’ s current and potential value to the bank based on financial behaviour and similarity to profiles of profitable customers ?Customers grouped into valuebased segments The Profitability Management project will provide detailed, accurate profitability analysis to support management decision making. Profitability Management Major Business Applications.......................will provide: Management and Control Projects Productivity reporting Customer segment profitability reporting Product profitability ? Fast, accurate profitability figures b