達能媒介提案(英文版)-在線瀏覽
2025-02-18 23:25本頁面
【正文】 ategyl Explore better media channel, media weight to deliver our media objective by considering lTarget audience medium consumption habitlCost efficiencylCompetitive indicationlConsumer consumption moment4Understand target media habitMedia Consumption Habit (SH)Source : CMMS 20235Understand target media habitMedia Consumption Habit (NJ)Source : CMMS 20236Understand target media habitMedia Consumption Habit (HZ)Source : CMMS 20237Media Strategy – medium selectionl According to Media consumption Habit, agency remend to use TV –216。 Most cost efficient216。 Quickly build up brand awareness in new market8Media Strategy – medium weight Il Based on following criteria to set up media weight216。In 2023, Key petitors, Pacific Soda, Danone Soda and KSF3+2, invested in TUC activity market with higher media weight9Media Strategy – medium weight IIl Based on following criteria to set up media weight216。 According to market priority, define216。Tier 2: SZ / WX / CZ / ZJ / HZ / HuZ216。 Reach build up efficiency216。 Budget 11l Remend TV Weight for New TVC launch burst Market GRPSH NJ 500YZ NB 450SZ 500Tier2 market except SZ 450Tier3 market 400Media Strategy – medium weight III4Except for Beijing, as a high petition, high media investment and lower sales returns market, Beijing will try special media buying different with above market12l Remend TV Weight for Sep. peak season burst ing back after a long time Market GRPSH NJ 400YZ NB 350SZ
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