戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)力-在線瀏覽
2025-02-05 14:41本頁(yè)面
【正文】 and constraints that determine the strategies resulting in AAR外部環(huán)境表現(xiàn)為影響超額利潤(rùn)戰(zhàn)略決定的壓力和限制 2) Most firms pete within a particular industry/segment大多數(shù)在同一行業(yè)或行業(yè)內(nèi)相同領(lǐng)域競(jìng)爭(zhēng)的公司 ? Control similar strategically relevant resources掌握著類似的相關(guān)戰(zhàn)略資源 ? Pursue similar strategies in light of those resources并因此采取相似的戰(zhàn)略 4. Industrial Organizational (I/O) Model of AboveAverage Returns (AAR) 超額利潤(rùn)的行業(yè)組織模型 (AAR) 3) Resources for implementing strategies are highly mobile across firms實(shí)施戰(zhàn)略所需的資源在公司間具有高度的流動(dòng)性 ? Therefore any resource differences between firms will be shortlived因此公司間的資源差異不會(huì)維持太久 4) Organizational decision makers are rational and mitted to acting in the firm39。s unique [internal] resources capabilities, in bination, is the basis for firm strategy and AAR基本前提 任何一個(gè)組織都是獨(dú)特的資源和能力的 組合 , 這種獨(dú)特性是企業(yè)戰(zhàn)略和超額利潤(rùn)的基礎(chǔ) ? Each firm?s performance difference across time emerges (vs industry?s structural characteristics)企業(yè)間經(jīng)營(yíng)業(yè)績(jī)的差異主要來(lái)源于它們的資源和能力 (而不是行業(yè)結(jié)構(gòu)特征 ) ? Combined uniqueness should define the firms? strategic actions如何整合這些資源和能力決定一個(gè)企業(yè)的戰(zhàn)略行動(dòng) ? Resources are tangible and intangible資源可分為有形和無(wú)形 29 5. The ResourceBased Model of AAR 超額利潤(rùn)的資源基礎(chǔ)模型 Resources資源 Inputs into a firm?s production process 企業(yè)生產(chǎn)過(guò)程的投入部分 ? Includes capital equipment, employee skills, patents, highquality managers, financial condition, 本設(shè)備 , 員工技能 , 專利技術(shù) , 有才干的管理人員 , 融資等 . Basis for petitive advantage: When resources are valuable, rare, costly to imitate and nonsubstitutable競(jìng)爭(zhēng)優(yōu)勢(shì)的基礎(chǔ) : 當(dāng)資源是有價(jià)值的、稀缺的、難以模仿的并無(wú)法替代的時(shí)候 5. The ResourceBased Model of AAR 超額利潤(rùn)的資源基礎(chǔ)模型 Internal/firmspecific resources (N=3) 內(nèi)部的 /公司的資源 ? Physical實(shí)物資源 ? Things you can touch/feel = tangible可以觸摸或感受到的東西 = 有形的 ? Human人力資源 ? People / employees人 / 員工 ? Organizational capital組織資本 ? Relative to the firm itself與公司自身相關(guān)的 31 5. The ResourceBased Model of AAR 超額利潤(rùn)的資源基礎(chǔ)模型 Capability 能力 ? Capacity for a set of resources to perform a task or activity in an integrative manner將眾多資源結(jié)合運(yùn)用以完成一項(xiàng)任務(wù)或活動(dòng)的才能 Core Competency核心競(jìng)爭(zhēng)力 ? A firm?s resources and capabilities that serve as sources of petitive advantage over its rival為企業(yè)戰(zhàn)勝其競(jìng)爭(zhēng)者提供競(jìng)爭(zhēng)優(yōu)勢(shì)來(lái)源的資源和能力 5. The ResourceBased Model of AAR 超額利潤(rùn)的資源基礎(chǔ)模型 Summary總結(jié) ? A firm has superior performance because of一個(gè)企業(yè)擁有良好的業(yè)績(jī)是因?yàn)? ? Unique resources and capabilities, and the bination makes them different, and better, than their petition – driving the petitive advantage獨(dú)特的資源和能力 , 以及整合這些資源使得它們不同于并且強(qiáng)于競(jìng)爭(zhēng)者 – 即形成競(jìng)爭(zhēng)優(yōu)勢(shì) 33 6. Vision and Mission 愿景和使命 Vision愿景 ? Picture of what the firm wants to be描繪企業(yè)期望成為什么樣子 ? What the firm ultimately wants to achieve企業(yè)最終想實(shí)現(xiàn)什么 ?
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1