波士頓咨詢很漂亮的ppt-在線瀏覽
2024-08-31 23:33本頁(yè)面
【正文】 rveys conducted by The Boston Consulting Group 6 2160610Workshop CHANNEL INTEGRATION EXPECTED TO BE STRONGER THIS HOLIDAY SEASON Holiday Preparations For panies with stores and/or catalogs, which of the following were or will be in place in an effort to better integrate your channels?(1) Commentary Retailers are embracing ways to migrate orders online ? 51% of retailers now enable quick catalog orders on site, an increase from 32% a year ago ? Instore kiosks are used by 29% of retailers, almost double that of 2022 Further integration of gift certificate purchases necessary ? Only 32% of retailers enable online redemption of offlinepurchased certificates, whereas 63% enable offline redemption of onlinepurchased certificates Online store increasingly being viewed as vehicle to dispose of excess/obsolete inventory ? 44% of retailers liquidate online and offline inventory online To mitigate consumer concerns over fulfillment, more retailers should consider instore pickup ? More retailers are currently offering instore inventory online, which is a natural first step Instore or incatalog marketing of online channel Gift certificates purchased online and redeemable offline Instore return of online orders Quick catalog orders on site Online store used to liquidate online and offline inventory Gift certificates purchased offline and redeemable online Instore Inter kiosks Realtime instore inventory available online Instore pickup of online orde
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