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2022-08-18 23:33:57 本頁面
【正文】 3 2 0 0 1Share of Marketing Spend (%) 51 41 36 45 39 49 59 64 55 61 Offline media 2022 Offline Average (46%) 1999 Offline Average (62%) Online Media Source: The State of Online Retailing First Quarter 2022 Update, Second Quarter 2022 Update, Third Quarter 2022 Update, , First Quarter 2022 Update, Second Quarter 2022 Update, and Third Quarter 2022 Update, surveys conducted by The Boston Consulting Group Marketing 29 71 22 78 4 2160610Workshop CATALOGS REMAIN THE ONLY SIGNIFICANT OFFLINE MEDIUM Marketing (1) Includes newspaper inserts (2) Includes direct mail Source: The State of Online Retailing , First Quarter 2022 Update, Second Quarter 2022 Update, and Third Quarter 2022 Update, surveys conducted by The Boston Consulting Group Online Portal Email Banner Affiliate program Total Offline Print Catalog Direct mail Newspaper inserts TV Other offline Total 2022 Full Year 27% 13% 9% 6% 54% 22% 8% 7% 9% 46% Q1 23% 19% 13% 6% 61% 10% 8% 7% 3% 2% 9% 39% Performance Benchmarks (1) (2) Q2 23% 21% 13% 14% 71% 5% 13% 1% 2% 1% 8% 29% 2022 Q3 28% 19% 22% 9% 78% 2% 12% 2% 1% 1% 5% 22% Increase in portals and banners reflective of increased online media spending Expensive, less efficient marketing programs such as TV, Print, Newspaper inserts have all been dramatically reduced 5 2160610Workshop
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