【正文】 e proposed nine elements of the model.3B. Researchdomestics actual situation to improve, to study the culture industry international petitiveness. Our theory of the two main aspects of the international petitiveness of the research are to build industrial international petitiveness index system and analyze the international petitiveness of a particular industry. 4Absorbing the international petitiveness index representative of the industry classification mainly into two categories, namely display indicators (results in the formation of petition) and analysis indicators (petitive performance results) two, which is used to evaluate the industrial petitiveness of more Chinese scholars first proposed reasonable evaluation index system of the Significance of Cultural Research International Trade Competitivenessculturaldevelopmenttheoption.The scientific and technological progress and innovation as the primary forces of the whole society to promote economic development, the ability of independent innovation as a national priority strategy is to build an innovative country39。s overall export trade. “China39。s foreign trade products, it is the only choice for China from a big trading to trade power.B. Help totheimageimpactCultural products not only modities, economic attributes, as well as spiritual, ideological attributes for a role of the state in the image of foreign brands should not be underestimated. It can reflect the level of scientific and technological development of the country, and expand the influence of their culture and radiation, thereby increasing its role in the international prehensive petitiveness. Now countries are playing the cultural card, expanding its brand awareness through cultural influence, but also a display of its cultural image of Ways and important carrier:For example, the rapid expansion of American culture on the world cultural market possession, giving it tremendous trade ine, but also the cultural hegemony and American values to the world. Chinese culture is profound, is a solid foundation of marketing and creative products, China39。theofmoditiesOur country has a petitive force on trade in goods, exports of many products in the international market share accounts for a large proportion. However, from the point of view of trade structure, we are still quite backward in the service sector, which is a major factor in China39。s export trade structure and perfect.oftradeHas been focusing on growth in the number and trade processing methods is an important measure to enhance the petitiveness of our country, but from the perspective of sustainable development perspective, is not a rational way. Therefore, foreign trade growth, improve valueadded products has bee imperative. “Cultural industries with high added value in line with the direction of economic development of our country, its great temptation is not only reflected in the direct economic benefits, but also has a strong industrial and spread to affect results. “9For example, a big long heat not only led to the Korean people, which greatly promoted the export of Korean cultural products, bringing direct economic benefits, but also led the South Korean tourism, beauty, food, clothing, cosmetics and other industries development, and more and more Chinese people hold good impression of Korea. Thus, the promotion of cultural exports, not only conducive to the sustainable development of trade, but also help promote the export of other related industries products.III. Cultural Trade Development Situation Analysis and Chinese characteristicspresent situationculturaloverallgood,trades foreign trade overall rapid growth, an increase of about 20%. But on cultural trade we have no way to be happy. Statistically different culture media sporadic data, it is easy to see the development of cultural trade imbalance is a real problem facing China39。s large Korean wave, which does not match the history of five thousand years of civilization.”10Then,Unreasonable product structure of China39。s cultural trade, it is the second largest exporter. But their trade in the form of trade in goods equal to, less profitable when our obvious advantages in human capital, its large exportrestricted. “Cultural services are a major part of cultural software, such as movies, books, games, theatrical performances. It has product attributes and artistic, it will bring ultrahigh additional profits. “11 Such as the popular Korean dramas huge business ine, not only to bring television revenues also led the development of the film industry and related industries, such as the development of dramarelated clothing, toys, music products and some other industries. But the Chinese did not like shooting a Dae Jang Geum the same farreaching drama, this film works not only bring economic ine but also has a cultural influence.culturetrades foreign trade development culture SWOT （Strengths Weakness Opportunity Threats）analysis main advantage of China39。s cultural products have broad domestic and international market, huge potential consumer market, which is conducive to the development of China39。s foreign trade development culture.First, the weak foundation of the cultural industry. At present, China has the international influence of largescale cultural enterprises is minimal, overall Chinese cultural enterprises difficult to use most of the smaller economies of scale to pete in international markets. Second, the lack of innovation culture industry, the output channel is narrow. Currently in China, the cultural industry, the lack of innovation, exports of cultural products are mostly traditional cultural products, these products with low added value and does not reflect the potential value of China39。s foreign trade opportunities for cultural development.DevelopmentChina39。foreignandisunprecedented opportunities,stro