【正文】 商務(wù)形式，給人們的生產(chǎn)生活帶來了極大的便利，與此同時(shí)電子商務(wù)誠(chéng)信問題越來越突出：如價(jià)格欺詐，發(fā)貨不及時(shí)、付款不到位或不及時(shí)，商品的售后服務(wù)得不到保證，信息的安全性得不到保障等事件時(shí)有發(fā)生，針對(duì)這些問題產(chǎn)生的原因提出通過構(gòu)建我國(guó)電子商務(wù)誠(chéng)信體系來解決電子商務(wù)誠(chéng)信問題，促進(jìn)我國(guó)電子商務(wù)健康發(fā)展，電子商務(wù)誠(chéng)信體系的建立需要政府、企業(yè)和消費(fèi)者三方面共同努力來建設(shè)，本文對(duì)電子商務(wù)誠(chéng)信體系建設(shè)中政府、企業(yè)及消費(fèi)者所應(yīng)承擔(dān)的任務(wù)作了探討。 關(guān)鍵詞：電子商務(wù)；誠(chéng)信；誠(chéng)信缺失；誠(chéng)信體系 II Research and Strategies of the credibility of emerceAbstractWith the rapid development of electronic merce in China, more and more people involved in electronic merce, at present, electronic merce is an important business forms of production and life, give people a great convenience, at the same time emerce problem is being more and more serious, such as price, delivery in time and not fraudulent payment is not in place or not in time, modity aftersales service without guarantee the security of the information is not guaranteed incidents such as these problems, in the light of these problems, the causes of proposed through the government, enterprises and individuals from three aspects constructing China39。 20安全技術(shù)瓶頸未突破 20部分企業(yè)條件不完備導(dǎo)致誠(chéng)信無法保證 20（三） 我國(guó)電子商務(wù)影響因素的系統(tǒng)分析 21消費(fèi)者方面 21企業(yè)方面 23環(huán)境方面 24各影響因素之間的相互影響及相互制約關(guān)系 25四、電子商務(wù)誠(chéng)信體系的構(gòu)建方案 27（一）企業(yè)要提高誠(chéng)信意識(shí)，主動(dòng)樹立誠(chéng)信形象 27（二）政府要營(yíng)造社會(huì)誠(chéng)信大環(huán)境 28法律法規(guī)的制定和完善 28政府執(zhí)行法律法規(guī)方面 29政府誠(chéng)信監(jiān)管方面. 30（三）消費(fèi)者方面 31（四）安全技術(shù)方面 31結(jié) 論 33Conclusion 34參考文獻(xiàn) 35附錄A 演示文稿 36致 謝 37課程結(jié)課論文審閱評(píng)分表 38課程結(jié)課論文答辯記錄評(píng)分表 39電子商務(wù)中誠(chéng)信問題分析與對(duì)策一、 Outline（一） The background of this studyEmerce as a new business model of the 21st century, it has broad prospects for development around the world are actively developing emerce. As an innovative economic operation, its impact is felt far beyond the mercial field. Emerce as an important business activities in China39。s lives. Ebay, Amazon in the world has a very large market and the impact of global Internet panies, has developed into. Foreign emerce has a prehensive mechanism of mutual trust and credibility of the system, mature markets have a special credit intermediaries to ensure that emerce businesses and individual consumers of credit, good credit card system in the United States but also for the launching of the emerce has created a good credit protection .（三）The main work In this paper, the manifestation of the emerce integrity to sort out the factors affecting the integrity of emerce more indepth system analysis, a number of countermeasures to solve the problem of emerce integrity. 二、Current situation and problems of emerce integrity（一）Status and characteristics of emerce development Online shopping [1]This new way to shop for more and more people are loved by a large number of emerce sites (such as Amazon, excellence, Dangdang, eBay and Alibaba39。s Alipay), the average of its overall integrity of the water needs to be improved, otherwise the integrity problem would severely hinder emerce further develop a（二）The integrity of the content of emerce1．The meaning of integrityIntegrity is a moral category, is the second identity card of the citizens, collectively, of the daily behavior of the honest and the official exchange credit. Others doing things that is, sincere, honest, reputation, and Promises must be kept and action must be resolute, authoritative, as good as gold.2．The integrity of the content of emerceEmerce integrity of the network environment, each other, trust each other, mutual trust as a social practice [4]. The Internet is a virtual society, virtual performance as you can not understand the game, with you the true identity of the chat, it is this virtual nature provides us with another new way of life and the environment。 consumer registration submitted falseinformation, to the enterprise business processes more difficult. A variety of pricegouging phenomenon and the resulting pricegouging fear, greatly reduced interest in emerce buyers and sellers of online transactions.2．Delivery, payment is not in place or not timelySome B2C websites shipping after receipt of the payment of consumers, or from time to time delivery [6], so that the interests of consumers have been infringed。 66% of respondents suspect that their personal information unknowingly related site collection.三、Emerce integrity impact factor analysis（一）Emerce the integrity of the multidimensional analysis1．Interpretation of the economicsEconomists believe that economic activity in the modity exchange in order to pursue the maximization of their own economic interests and longterm arising from the integrity of behavior [8]. Their main ideas are the following: social integrity is essentially a struggle between the different individual selfinterest reached a mutually beneficial and balanced result. Economics, duplicate transactions in the market to produce the moral of the business munity, business reputation. economists believe that cooperation is not the culture of selfgenerated, but only the specialization and division of labor. in the socioeconomic modity exchange between the owner of the goods due to various factors restricting borrowing of money and goods on credit behavior will inevitably occur. At this time, the transaction will be entered into a contract to establish a mutually expect each other to fulfill the contractual provisions of the trust relationship, therefore, the acts of good faith is essentially a contractual relationship is a result of people39。s dishonesty caused by economic interests than the price paid by the acts of dishonesty, a large number of people will continue to repeat such acts of dishonesty, resulting in serious deficiencies in the munity as a whole integrity. Further analysis of the economic benefits caused by acts of dishonesty led to more than pay for the cost of the reasons, economists believe that the socioeconomic system is not perfect, the socialpetitive behavior is not standardized, social supervision and restraint is not enough information is not symmetry caused. Economist for the social good faith behavior and lack of credit causes analysis is