【正文】 維系/保留customer satisfaction 顧客滿意度customer segment pricing 顧客細(xì)分市場(chǎng)定價(jià)customer service 顧客服務(wù)customeroriented pricing 顧客導(dǎo)向定價(jià)法customers39。 preferences 顧客偏好customers39。 services 工業(yè)產(chǎn)品和服務(wù)industrial goods channels 工業(yè)品分銷渠道industry attractiveness 行業(yè)吸引力industry attractivenessbusiness position matrix 行業(yè)吸引力業(yè)務(wù)地位矩陣industry dynamics 產(chǎn)業(yè)動(dòng)態(tài)industry evaluation 產(chǎn)業(yè)評(píng)估industry evolution 產(chǎn)業(yè)演變inelastic 缺乏價(jià)格彈性influencers 影響者infomunications industry 信息通信行業(yè)infomercials 商業(yè)信息廣告information age 信息時(shí)代information search 信息搜集information technology 信息技術(shù)information 信息informative 告知性的ingredient 成份inhome personal interview 個(gè)人家庭訪談inhouse use tests 內(nèi)部使用測(cè)試innovation 創(chuàng)新innovativeness 創(chuàng)新性installation 設(shè)施instore display 店內(nèi)展示instore positioning 店內(nèi)布局instore promotion 店內(nèi)促銷intangibles 無形integrated marketing munication plan (IMC) 整合營銷傳播計(jì)劃integration of perception 感知整合integration 整合Intel 因特爾intensity of market position 市場(chǎng)地位的集中程度intensity 集中程度intensive distribution 密集型分銷interactions across multiple target markets 多目標(biāo)市場(chǎng)間的相互作用interactive media 交互式媒體interest rates 利率internal data sources 內(nèi)部數(shù)據(jù)來源internal marketing 內(nèi)部營銷internal organizational structure 內(nèi)部組織結(jié)構(gòu)international advertising 國際廣告international channels 國際分銷渠道international division 國際分部international marketing 國際營銷international organizational design 國際組織設(shè)計(jì)internationalization of services 服務(wù)的國際化introductory stage of product life cycle 產(chǎn)品生命周期的推出階段inventory level 庫存水平investor relations advertising 投資關(guān)系廣告issue advertising 觀點(diǎn)廣告jobbers 批發(fā)商Johnson amp。史特勞斯Levi39。s of London 倫敦勞埃德保險(xiǎn)公司localizaiton strategy 本地化戰(zhàn)略location pricing 場(chǎng)所定價(jià)location 位置lodging 房屋出租logistical alliances 后勤聯(lián)盟longterm memory 長期記憶lost customer 失去的顧客Louis Vuitton 路易 agents/representatives 生產(chǎn)商的代理商/銷售代表manufacturers39。 sales offices/branches 生產(chǎn)商的銷售辦事處/分支機(jī)構(gòu)manufacturing process 制造過程manufacturing 制造業(yè)market aggregation strategy 整體市場(chǎng)戰(zhàn)略market attractiveness factors 市場(chǎng)吸引力因素market attractiveness 市場(chǎng)吸引力market attractiveness/business position matrix 市場(chǎng)吸引力/業(yè)務(wù)地位矩陣market circumstances 市場(chǎng)環(huán)境market demorgraphics 市場(chǎng)人口分布/統(tǒng)計(jì)特征market dimension 市場(chǎng)量度market entry strategies 市場(chǎng)進(jìn)入戰(zhàn)略market exclusion 市場(chǎng)排斥market expansion strategy 市場(chǎng)擴(kuò)張戰(zhàn)略market factors 市場(chǎng)因素market followers 市場(chǎng)跟隨者market growth rate 市場(chǎng)增長率market hirarchy 市場(chǎng)等級(jí)market inclusion 市場(chǎng)納入market leaders 市場(chǎng)領(lǐng)導(dǎo)者market measurement 市場(chǎng)測(cè)量market opportunity analysis 市場(chǎng)機(jī)會(huì)分析market oriented 以市場(chǎng)為導(dǎo)向的market position factors 市場(chǎng)地位因素market positioning analysis 市場(chǎng)定位分析market potential measurements 市場(chǎng)潛力測(cè)度market research 市場(chǎng)研究market segment 細(xì)分市場(chǎng)market segmentation 市場(chǎng)細(xì)分market share 市場(chǎng)份額market targeting 目標(biāo)市場(chǎng)選擇market 市場(chǎng)marketability 市場(chǎng)開拓能力marketentry strategies 市場(chǎng)進(jìn)入戰(zhàn)略marketing action plan 營銷行動(dòng)計(jì)劃marketing audit 營銷審計(jì)marketing channel 營銷渠道m(xù)arketing codes of conduct 營銷行為規(guī)范marketing munication 營銷溝通/傳播marketing concept 營銷觀念marketing control 營銷控制marketing decision support systems (MDSS) 營銷決策支持系統(tǒng)marketing environment audit 營銷環(huán)境審計(jì)marketing flows and functions 營銷過程和職能marketing function area audit 營銷功能領(lǐng)域的 審計(jì)marketing implications of 對(duì)營銷的影響marketing information system 營銷信息系統(tǒng)marketing institutions 營銷機(jī)構(gòu)marketing management 營銷管理marketing message 營銷信息marketing mix 營銷組合marketing policy 營銷策略marketing productivity area audit 營銷生產(chǎn)力領(lǐng)域的審計(jì)marketing program ponents 營銷計(jì)劃內(nèi)容marketing program 營銷計(jì)劃/方案marketing relationship 營銷關(guān)系marketing research 營銷研究marketing strategy 營銷戰(zhàn)略marketmanagement organizational structure 市場(chǎng)管理組織結(jié)構(gòu)markup price 產(chǎn)品/溢價(jià)價(jià)格Marlboro 萬寶路Marriott Hotel 萬豪酒店massmarket penetration strategy 大規(guī)模市場(chǎng)滲透戰(zhàn)略massmarket strategy 大市場(chǎng)戰(zhàn)略matrix organizational structure 矩陣組織結(jié)構(gòu)Matsushita 日本松下電子mature conformists 成熟的隨大流者mature markets 成熟市場(chǎng)mature stage of product life cycle 產(chǎn)品生命周期的成熟階段McDonald39。泰丁法案minging 礦業(yè)Minnesota Mining and Manufacturing Company (3M) 明尼蘇達(dá)礦業(yè)和制造公司Minolta 美能達(dá)miscellaneous sources 多方面來源mission 宗旨missionary selling 推銷式銷售Mitsubishi Heavy Industries 三菱重工modified rebuy 調(diào)整再購monosegment positioning 單一細(xì)分市場(chǎng)定位Monsanto 孟山都農(nóng)業(yè)生物技術(shù)公司moral appeals 倫理/道德訴求morals 道德Motorola 摩托羅拉multichannel distribution 多渠道分銷multidimensional scaling 多維等級(jí)法multilevel selling 多級(jí)銷售multinational coporations (MNCs) 跨國公司multiple test markets 多測(cè)試市場(chǎng)multiplebrand strategy 多品牌戰(zhàn)略multiplefactor index 多因素指數(shù)法multisegment positioning 多重細(xì)分市場(chǎng)定位mutual trust 相互信任national account management 全國性客戶管理national market 國內(nèi)市場(chǎng)National Semiconductor 美國國家半導(dǎo)體公司natural products 天然產(chǎn)品NEC 日本電子Nescaf233。 雀巢net sales 凈銷售額network puter (NC) 網(wǎng)絡(luò)計(jì)算機(jī)new business selling 新業(yè)務(wù)銷售new buy 購入新產(chǎn)品new entrants 新進(jìn)入者new markets 新市場(chǎng)new materials 新材料New Prod screening model 新普羅德篩選模型new product lines 新產(chǎn)品線new products 新產(chǎn)品newproduct development 新產(chǎn)品開發(fā)newproduct ideas 新產(chǎn)品創(chuàng)意Newsweek 《新聞周刊》newtask buying 全新采購newtotheworld products 世界性新產(chǎn)品niche penetration strategy 壁龕/機(jī)會(huì)市場(chǎng)滲透戰(zhàn)略nichemarket strategy 壁龕市場(chǎng)戰(zhàn)略Nike 耐克Nissan 尼桑nobrand brand name 無品牌的品牌名稱nofrills product 無虛飾產(chǎn)品noise in munication system 傳播系統(tǒng)中的噪音nonfinancial rewards 非物質(zhì)性獎(jiǎng)勵(lì)措施nonprobability sampling 非概率抽樣nonprofit organization 非盈利組織nonstore retailing 無店鋪零售業(yè)number of stockouts 遲滯數(shù)目objectandtask method of promotion budgeting 目標(biāo)任務(wù)促銷預(yù)算法objectives and strategy area audit 目標(biāo)與戰(zhàn)略領(lǐng)域的審計(jì)objectives 具體目標(biāo)observation 觀察法occupancy costs 房屋占用成本occupation/position 職業(yè)/職位odd pricing 奇/余數(shù)定價(jià)法OEM (original equipment manufacturer) 原始設(shè)備制造商oeverall quality 總體質(zhì)量offinvoice discounts 發(fā)票之外的折扣offsets 抵消交易Omega 歐米加onair testing 廣播測(cè)試OPEC (Organization of Petroleum Exporting Countries) 歐佩克（石油輸出國組織）opening relationships 建立關(guān)系operating supplies 生產(chǎn)供應(yīng)品operational excellence 運(yùn)作管理水平opinion leaders 意見領(lǐng)導(dǎo)者opportunity cost 機(jī)會(huì)成本opportunity identification 機(jī)會(huì)識(shí)別opportunity/threat matrix 機(jī)會(huì)/威脅矩陣order cycle time 訂貨周期order processing 訂單處理organisational level 組織層次organizaitonal requirement planning 組織需求計(jì)劃