【正文】 ur interviewer doesn39。re mitted to the industry and will be loyal to their pany.6. Where do you see yourself in 5 years? You don39。re supposed to say something like: I39。re new to the industry, you want to ensure that you will perform work that is representative of a fulltime associate. * How many people are typically given permanent job offers? And ask for percentages too. This shows you39。s a specific department you want to work in, you should make this known. * Do you provide any assistance with relocation? Many firms will help locate, and even subsidize, summer housing. If this makes a difference in whether you take the position, ask. Strategies for Answering Business Case QuestionsIf you39。s important to have a few basic tips down pat. 1. Take notes. As your interviewer presents your case, be sure to take careful notes on the numbers or other facts given. (Always bring a notepad and a pen to a consulting interview.) You don39。t know the first thing about the helicopter market, ask how much it costs to manufacture a rotor. If you need to estimate the demand for a beefflavored potato snack in Wichita, Kansas, then feel free to ask the population of Wichita and environs. 3. Be prepared to take charge. You will often find that your interviewer will direct your line of questioning to a specific area, but you must always be ready to control the conversation in case the interviewer does not direct your reasoning. If you are unsure, simply ask the interviewer. For instance, if you find the interviewer offering little direction as you move through your initial scooping questions, you may wish to ask, I find the lack of a risk assessment to be a potential showstopper. Might I ask some detailed questions about this? Or you might say, Given what you have told me about the situation, I would like to drill down for further clarity regarding the client39。s role. 4. Make no assumptions! As a case interviewee, you should never make any assumptions. You should assume the persona of an actual consultant trying to learn about an assignment. It might seem obvious that there is no preexisting work plan (because if there was, why would this be a case interview?) but you should ask. You should also ask if the pany has encountered a similar problem, or what other panies in the field have done when faced by similar problems. Your interviewer may not release that information but will be impressed that you asked these sensible questions. Some good basic professional questions to ask, which apply to most cases: How long will these engagements last? Has the pany faced this problem (or opportunity) before? What was the oute? Has the firm already done any research into the issue? s especially important to be prepared for banking and finance interviews. These finance interview questions should help. For more questions and interview advice, read the Guide to Finance Interviews. 1. How would you value a pany you39。s a basic answer that should impress your interviewer: One answer to this question is to discount the pany39。s the terminal value。s cash flows, tell your interviewer you would use the Capital Asset Pricing Model (or CAPM). (In a nutshell, CAPM says that the proper discount rate to use is the riskfree interest rate adjusted upwards to reflect this particular pany39。s net ine. How would you figure out its cash flow?A basic answer: You start with the pany39。s Capital Expenditures (called CapEx for short, this is how much money the pany must invest each year on plants and equipment). The number you get is the pany39。s P/E ratio is 55 times earnings, whereas Company B39。s earnings per share rise, fall, or stay the same?Company A39。s earningspershare will rise. The deal is said to be accretive, as opposed to dilutive, to the acquirer39。s the question: You have 12 balls. All of them are identical except one, which is either heavier or lighter than the rest it is either hollows while the rest are solid, or solid while the rest are hollow. You have a simple twoarmed scale, and are permitted three weightings. Can you identify the odd ball, and determine whether it is hollow or solid? This logic problem is sure to put your analytical ability on display! First, we39。ll discuss one solution. Start with the simplest of observations. The number of balls you weigh against each other must be equal. Yeah, it39。t give into the impulse to simply work with those balls. In this weighing, you39。t do. There are a number of other types of moves you can make you can rotate the balls, from one scale to another, you can switch the balls, etc. Let39。s sake, we will refer to one side of the scale as Side A, and the other as Side B. Step 1: Weigh 4 balls against 4 others Case A: If, on the first weighing, the balls balance If the balls in our first weighing balance we know the odd ball is one of those not weighed, but we don39。 put three balls that are known to be normal on Side B. I. If on this second weighing, the scale balances again, we know that the final unweighed ball is the odd one. a. Step 3. Weigh the final unweighed ball (the odd one) against one of the normal balls. With this weighing, we determine whether the odd ball is heavy or light II. If, on the other hand, with this second weighing, the scale tips to Side A, we know that the odd ball is heavy. (If it tips to Side B, we know the odd ball is light, but let39。 Gamble and General Mills. To climb to such lofty heights, brand managers (sometimes known as marketing managers) undergo rigorous interviews that often involve case questions. Brand cases vary in breadth and specificity some may be about promotions, some about pricing, others about longterm strategy. takes a look at one type of brand case: the Brand Launch. SAMPLE QUESTION: If our pany were looking to introduce a carpet cleaner to our line of products, how would you go about developing a business plan? In general, interviewers are interested in