班博思市場營銷培訓(xùn)資料英文版-在線瀏覽
2025-02-26 23:58本頁面
【正文】 ass Definition Target Group Selection Message Element Selection Rationale based on information and/or judgement Great American Popcorn Product Class Definition Target Group Selection Message Element Selection Rationale based on information and/or judgement Fun Snack Popcorn Evening Enhancement Fund Raising Everyone People who like popcorn Couples and Families Church School Community Leaders Better Snack Choice Best Popcorn Choice Goes w. Videos Sports Great New Idea Biggest Potential Positions as Category Leader Best Usage Occasion Huge Incremental Business Potential Great American Popcorn Advertising/Communications will convince groups that need fundraising and people looking for fun that the Great American Popcorn Company provides a great new way to enjoy an evening and raise funds for your church, school, or munity group Support will be… Great American’s delicious quality and variety And it’s uniqueness as a fundraiser. Tone will reinforce the fun of popcorn and the superior quality of Great American’s offerings. Combine Them ?Use them systematically ?Use them creatively ?Use them to present Tonight’s Project Full Audio... Music Now… Chris Gladwin After the Presentation ?“ The Intelligent Question Rule” will be in effect. ? Everyone must be prepared to ask one intelligent question. Next Week: ? Initial Agency Presentations –Selected Pizza 3 Part Statement –Full Audio/Music Now ? What’s the Problem? –State or Country ? Selection Grid ? Book Report Examples ? The Popeyes Presentation Positioning ? Result of message overload ? Occurs
畢業(yè)設(shè)計(jì)相關(guān)推薦
鄂ICP備17016276號(hào)-1