市場營銷中英版-在線瀏覽
2025-08-04 01:00本頁面
【正文】 rtising campaignsv Making products readily available to customers2. The marketing Concepts(市場營銷觀念：企業(yè)分析消費者需求，制定比競爭對后更好的決策來滿足這些需求的哲學(xué))v The Production Concept 生產(chǎn)觀念v The Selling Concept 推銷觀念v The Marketing Concept 市場營銷觀念The Production Concept 生產(chǎn)觀念The idea that a firm should focus on those products that it could produce most efficiently and that the lowcost products would create the demand for those products.The Selling Concept / sales concept 推銷觀念(利用廣告這種重要方式來與其顧客溝通從而獲取他們的訂單)The Marketing Concept市場營銷觀念Difference between Selling and Marketing銷售與營銷的區(qū)別Selling：先銷售再…Marketing：先調(diào)查市場需要再…Emphasis is on the product.Emphasis is on customers’ wants.Company first makes the product and then figures out how to sell it.Company first determines customers’ wants and then figures out how to make and deliver a product to satisfy those wants.Management is salesvolumeoriented.Management is profitoriented.Planning is shortrun, in terms of today’s products and markets.Planning i
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