【正文】 n launch service marketing one of the main game. Just launched the concept of marketing to note that it is not empty shell concept, have the concept behind the actual content of the support, and not a lot of bluff and bluster. In the real estate industry and frequent service concept, such as steward service, no service. In production areas, is more typical of Motorola39。 2 is open to the interests of customer mitments, including product quality, issues such as the quality of services to clients (including material and spiritual) to be paid to the public agreed. Through pledge to make visible the quality of service, lower risk customers to purchase, and customers in exchange for their trust. Looking sales service market, many products, especially consumer durables (especially real estate, automobiles, home appliances, etc.) services of a petition is the focus of a mitment and promise to bee more concrete and specific customers bees the biggest winner. Lenovo such as a threeyear warranty, one year of free doortodoor, 48hour troubleshooting Pledge the market has bee a standard aftersales service.Outsourcing of services Practice has proved that not only the production, marketing, research and development, logistics and other services could be outsourced services can be outsourced. through outsourcing services to reduce operating costs, improve service degree of specialization. Let a professional pany to take charge of their own professional business is not yes manufacturers outsourcing services to the fundamental motivation, particularly those who abandon the business large and allenpassing and pursuit of professional large enterprises, service outsourcing deal with petition as the best choice. According to statistics, in 2003 the global IT services outsourcing market reached 150 billion . dollars. Visibility enterprises are deeply in love with the outsourcing market. According to the outsourcing services business starting point will be different, the outsourcing of services is divided into two : one is planned outsourcing, According to established enterprises choose outsourcing partners, establishing channels of service, including IBM, the multinational panies are outsourcing respected concepts, such as in the outsourcing business services to the Hong Kong telemunications, operate very successfully。 The second is the producer of its own sales channels of service。 Not only do oneonone marketing. but also onetoone service. Customers through the breakdown of different types of customized for different services, this is the future of marketing services guidelines. Enterprises should strictly distinguish between customers and the quality of customer size, the services have different policies that meet the different needs of different customers. This is customer management practices. Enterprises adopting the one size fits all customer service policy management, will inevitably lead to key customers, the loss of key customers, to the enterprise caused fatal damage. With the development of software technology for the management of customer data to create the conditions for the subcustomers, meet customer demand for personalized created the conditions. Dell Computer (DELL) to direct famous DELL service concept with the client to establish direct links from the customer39。s specific requirements provide a full range of satisfactory service.Diversified service Diversified service platform, threedimensional, creating the largest customer for the convenience it is the idea of four C services under the overall guidance of thinking. Many manufacturers