【正文】 e trend is the service product meaning beyond extension this category. Services seem invisible, but the products have certain characteristics, such as brands, quality, cost and value characteristics, While the market demand may create body. Products through service providers, customers gain meet, and then achieve from the right brand trust, loyalty to the satisfaction of leap. Serves the entire journeySales have not confined to aftersales service, began to sell, the presale of 1216 has entered the stage of fullservice, Statement from CS (customer satisfaction) for the development of TCS (through customer satisfaction). Service concept deeply influenced by the ideas of the marketing, the business munity is very much respected advocate of Integrated Marketing entire product marketing, such as the promotion of early (preheating), the promotion period (warming), pushed period (boiling), a period of consolidation (thermostats), This is a whole marketing concept, focus on each stage of the dissemination of information, munication and consumer education, different stages for different services. Full service marketing services is an important strategy embodied through strategic planning services, the establishment of full service system. Mode of serviceMany businesses have formed a personalized service model, there are several main types : investment in building its own network of services, direct outsourcing model with service functions to create plex distribution channels. Whatever the mode, Service Marketing turn around, That is the only consideration standards. Libangqi after the product planning and process reengineering, Design of a strategic significance of the new product promotion program CCM products and personality matching center. CCM personality matching center type channels such technology is behind the systematic state legislature, personalized service channels synergy model. Currently, the selfmanagement to regional markets and channels for the service functions of the Libangqi services center. permeate almost every major city, for marketing Libangqi lay a solid foundation. Services conceptualization Concept has entered the marketing technology products, such as thermal underwear, functional beverages, cosmetics, health products, is now into marketing services. Improve service through the concept of the gold content, mold spread of the newsworthy This has bee a production launch service marketing one of the main game. Just launched the concept of marketing to note that it is not empty shell concept, have the concept behind the actual content of the support, and not a lot of bluff and bluster. In the real estate industry and frequent service concept, such as steward service, no service. In production areas, is more typical of Motorola39。 Second, through valueadded services。 Third, through spokesmen value。s Total Quality, This is the customer is pletely satisfied with the purpose of the proposed, namely customers, Fast professional services. The service pledgesDespite the intangible services, but manufacturers are working to make services bee visible, it is service mitments. Particularly those who are struggling to build service brand enterprises, as a brand itself is credibility, a promise. The pledges include two levels : First, open to customers of products, technologies and services。 A third manufacturer is the outsourcing of services to homeowners network of professional services, use of the professional services marketing channels to purchase a service platform, or license those small, scattered Terminal Services, The