【正文】 Road Service MarketingEnterprises to continuously create value of the process is a value added of the process. Brand value so that the main measures : First, through valueadded packaging。 Second, through valueadded services。 Third, through spokesmen value。 four consumer loyalty is driven by the value. Marketing has also entered service integration era, which read, mostly, a lack of planning for the services marketing, will only increase operating costs and reduce efficiency, increase opportunities for customers to defect, enterprises must learn marketing products such as marketing services. Service brandsProducers not only to the enterprise brand, product brands, but also to build service brand, and the three are mutually supportive, IBM (IBM is service), Haier (sincere forever), which is to create the biggest beneficiaries. For many industries, especially hightech industries (such as home appliances, IT, automotive, and other industries), build service brand has bee a top priority, this is a longterm petitive advantage is the pulsory. Customers not only pay attention to the overall quality of products, but also includes marketing services, quality, Brand sales service valueadded products have bee an important ponent of that market petition has bee the focal point. If PLUS (plus) of the projector, she added 24 liberation truck moving services wave server 360 176。 expert services, Legend39。s sunshine services, and so on. Meanwhile, some enterprises are still against the establishment of a service brand of professional service providers, into the image identification system establish a diverse sales platform, and the system, integration of brand promotion, brand services domains.Service productFor service products, telemunications, postal services, banking, insurance and other service industries performance significantly. Manufacturing production in the field to warm up. As producers, should clearly include real products, the form of products and extension products, the packaging of the product to form products, namely extension services. However, the services and products of the trend is the service product meaning beyond extension this category. Services seem invisible, but the products have certain characteristics, such as brands, quality, cost and value characteristics, While the market demand may create body. Products through service providers, customers gain meet, and then achieve from the right brand trust, loyalty to the satisfaction of leap. Serves the entire journeySales have not confined to aftersales service, began to sell, the presale of 1216 has entered the stage of fullservice, Statement from CS (customer satisfaction) for the development of TCS (through customer satisfaction). Service concept deeply influenced by the ideas of the marketing, the business munity is very much respected advocate of Integrated Marketing entire product marketing, such as the promotion of early (preheating), the promotion period (warming), pushed period (boiling), a period of consolidation (thermostats), This is a whole marketing concept, focus on each stage of the dissemination of information, munication and consumer education, different stages for different services. Full service marketing services is an important strategy embodied through strategic planning services, the establishment of full service system. Mode of serviceMany businesses have formed a personalized service model, there are several main types : investment in building its own network of services, direct outsourcing model with service functions to create plex dis