【正文】
an increase in the development of tourism facilities internationally. When considering the globalization of the hospitality industry, the influence of politics must also be considered. The Luxury Segment The leisure customer has different requirements than those of the business traveler and differing definitions of luxury. The business traveler has different needs such as access to technology, good room service, business facilities, and amenities and service targeted at making the guest feel at home. The increase in leisure customers dictates a reevaluation of services for the luxury segment. Luxury hotels differentiate themselves from upscale hotels and from other hotels in the segment through their brand name recognition, quality of service and quality of acmodations, location and room rates. In the luxury segment, individuality of these key elements is what differentiates each brand from one another. The luxury segment has been slow to differentiate itself through technology offerings to its guests or by technological systems which enable information gathering on their customers, opting for more humanbased information gathering on their guests. The focus of petition is on increasing and improving guest services, which already stand at the highest in the industry. Frequent business is an important element in the segments success. Union activity is of concern 3 with regard to luxury hotel construction and staffing. Unions are dealt with on a local basis. Brand amp。 strategic direction is based on the strength of their brand name. Four Seasons has bee a dominant luxury brand that is defined by high levels of personal service and the creation of quality experiences for their guests. One of Four Seasons additional strengths is in their