【正文】
務(wù)補(bǔ)救的概念與意義服務(wù)補(bǔ)救:是組織針對(duì)服務(wù)失敗采取的行動(dòng),以圖恢復(fù)原狀,減低顧客的不滿或抱怨。v啟示Unhappy Customers’ Repurchase Intentions95%70%46%37%82%54%19%9%Complaints Resolved QuicklyComplaints ResolvedComplaints Not ResolvedMinor plaints ($1$5 losses) Major plaints (over $100 losses)Unhappy Customers Who Don’t Complain Unhappy Customers Who Do ComplainPercent of Customers Who Will Buy AgainSource: Adapted from data reported by the Technical Assistance Research Program.二、展開補(bǔ)救的前提A、建立合適的投訴網(wǎng)絡(luò)(溝通渠道)B、培養(yǎng)鼓勵(lì)投訴的團(tuán)隊(duì)氛圍C、清醒的立場(chǎng)(顧客是上帝還是南瓜)D、理解顧客的負(fù)面情感E、理解顧客投訴的 “自利動(dòng)機(jī) ”F、理順內(nèi)部 “投訴信息 ”的傳遞顧客投訴處理的信息流程 投訴管理