希爾頓酒店(英文)-在線瀏覽
2025-06-14 12:38本頁面
【正文】 eas of local resources to establish their own brand goods, Hilton formed her product of globalization. Brand diversification strategyUses the brand to extend an affiliate group differentiates the different quality and the scale hotel A measurement suits all people with difficulty. Hilton in has been used as in the careful classified basis to the customer, uses each kind of different hotel to provide the different scale the service to meet the different customer needs. Target market segments, providing diversified products Associated with the brand extension to a number of groups divided into different quality and grades of hotel■Luxury Hotel: Hilton, Conrad’ (a) (b)⊙As shown in figure (a) is Hilton. Its target market is mainly provides the firstclass hotel product, the upscale service and the luxurious hotel facility equipment for business and leisure travelers.⊙As shown in figure (b) is Conrad. Mainly for business and leisure travelers to provide firstclass service and luxury environment and facilities。s capital and the most exotic resort of major business and leisure area established luxury hotel and resort■Upscale hotel: Embassy Suites hotels, Doubletree, Homewood Suites.: （c） （d） （e）⊙As shown in figure(c) is Embassy Suites hotels. Constructed in 1983, has created the hotel industry entire anteroom concept, was the entire US biggest
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