【正文】 ..............................................................361 《品牌運(yùn)作合同》——產(chǎn)品開(kāi)發(fā)設(shè)計(jì)流程 ................................................................................362 《品牌運(yùn)作合同》——產(chǎn)品開(kāi)發(fā)設(shè)計(jì)規(guī)范 ................................................................................37 3 《 品牌運(yùn)作合同 》 ——品牌推廣 ..........................................................................................................381 《品牌運(yùn)作合同》——品牌推廣實(shí)施流程 ................................................................................382 《品牌運(yùn)作合同》——品牌推廣實(shí)施規(guī)范 ................................................................................39項(xiàng)目進(jìn)度跟蹤管理 ....................................................................40 1 項(xiàng)目進(jìn)度跟蹤管理流程 .......................................................................................................................40 2 項(xiàng)目進(jìn)度跟蹤管理制度 .......................................................................................................................411 總則 .............................................................................................................................................412 合同執(zhí)行過(guò)程的跟蹤控制 .........................................................................................................41管理咨詢實(shí)施規(guī)范 ....................................................................421 立項(xiàng)制度 ..........................................................................422 項(xiàng)目啟動(dòng)準(zhǔn)備 ......................................................................421 與企業(yè)決策層進(jìn)行溝通 .............................................................................................................422 實(shí)施動(dòng)員 .....................................................................................................................................433 確定實(shí)施計(jì)劃 .............................................................................................................................443 調(diào)研階段 ..........................................................................441 了解企業(yè)發(fā)展目標(biāo) .....................................................................................................................442 了解企業(yè)運(yùn)作現(xiàn)狀 .....................................................................................................................443 了解企業(yè)基層運(yùn)作現(xiàn)狀 .............................................................................................................455 / 664 按照要素法實(shí)施企業(yè)管理改造 ........................................................471 要素文檔的編寫(xiě)和驗(yàn)收 .............................................................................................................472 要素法的實(shí)施內(nèi)容 .....................................................................................................................475 協(xié)助企業(yè)在全新管理模式下的運(yùn)作 ....................................................481 系統(tǒng)運(yùn)行初期的維護(hù) .................................................................................................................482 項(xiàng)目實(shí)施與客戶服務(wù)的交接 .....................................................................................................49四、客戶服務(wù)作業(yè)規(guī)范 ...........................................................................................................................................50 服務(wù)對(duì)象 ...........................................................................51 服務(wù)理念 ...........................................................................51服務(wù)內(nèi)容 ............................................................................51 1 管理咨詢服務(wù) .........................................................................................................................................51 2 技術(shù)開(kāi)發(fā)服務(wù) .........................................................................................................................................51 2 技術(shù)支持服務(wù) .........................................................................................................................................51客戶服務(wù)方式 ........................................................................52客戶服務(wù)行為規(guī)范 ....................................................................52客戶服務(wù)操作規(guī)范 ....................................................................53 1 制定服務(wù)計(jì)劃 .......................................................................................................................................53 2 建立客戶服務(wù)檔案 ...............................................................................................................................53 3 實(shí)施定期走訪客戶制度 .......................................................................................................................53客戶服務(wù)標(biāo)準(zhǔn) ........................................................................54 1 定期服務(wù)內(nèi)容 .......................................................................................................................................54 2 不定期服務(wù)內(nèi)容 ...................................................................................................................................54總公司對(duì)分公司客戶服務(wù)對(duì)口管理 ......................................................54 1 對(duì)分公司客戶服務(wù)管理 .......................................................................................................................54 2 產(chǎn)品盤(pán)的管理 .......................................................................................................................................551 正式盤(pán)的管理 .............................................................................................................................552 演示盤(pán)/練習(xí)盤(pán)的管理 ...............................................................................................................55五、營(yíng)銷稽核作業(yè)規(guī)范 ...........................................................................................................................................56營(yíng)銷稽查作業(yè)流程 ....................................................................56營(yíng)銷稽查作業(yè)規(guī)范 .............................