企業(yè)社會(huì)責(zé)任challengesofsocialresponsibility-在線瀏覽
2024-12-06 10:22本頁(yè)面
【正文】 rship ?Competitive Advantage ?Consumerism ?Advocacy ?Ethical Culture CSR versus Law Organisations tend to choose between legal pliance mentality and ethical pliance mentality. Legal pliance mentality focuses on observance of laws pertaining to health and safety, environmental protection, bribery and corruption, taxation, consumers, corporate governance, workers and human rights. Ethical Compliance mentality directs proactive activities towards furthering sustainable development and CSR engineered innovation while acting in pursuit of business excellence CSR Implementation Framework What? (Task Delineation) How? (Checkpoints on the journey) 1. Conduct a CSR assessment ? Assemble a CSR team ? Develop a working definition of CSR ? Identify legal requirements ? Review corporate documents, processes and activities, and internal capacity ? Identify and engage key stakeholders 2. Develop a CSR strategy ? Build support with CEO, senior management and employees ? Research what others are doing, and assess the value of recognized CSR instruments ? Prepare a matrix of proposed CSR actions ? Develop ideas for proceeding and the business case for them ? Decide on direction, approach, boundaries and focus areas 3. Develop CSR mitments ? Do a scan of CSR mitments ? Hold discussions with major stakeholders ? Create a working group to develop the mitments ? Prepare a preliminary draft ? Consult with affected stakeholders 4. Implement CSR mitments ? Develop an integrated CSR decisionmaking structure ? Prepare and implement a CSR business plan ? Set measurable targets and identify performance measures ? Design and conduct CSR training ? Establish mechanisms for addressing problematic behaviour ? Create internal and external munication plans ? Make mitments public 5. Assure and report on progress ? Measure and assure performance ? Engage stakeholders ? Report on performance, internally and externally 6. Evaluate and improve ? Evaluate performance ? Identify opportunities for improvement ? Engage stakeholders Source: Paul Hohnen, Corporate Social Responsibility, An Implementation Guide Plan Do Check Improve CSR Strategy This is a firm’s road map for acplishing its obligations in corporate social responsibilities and should consider factors such as stakeholder interests, petitors’ CSR inclinations, priority areas, acceptable approach and process for ascertainment of performance. Common Mistakes in CSR ? Lack of vision ? Scale of change ? Substrategic management ? Risk/opportunity roles ? Selective hearing ? Maintaining old structures ? “One World” approaches ? Uneven approaches ? Nonparticipative management ? Failure to see CSR as innovation Source: Anders amp。 Chairman, Unilever International CSR Initiatives Posing Challenges to Firms ? United Nations Global Compact ? World Summit on Sustainable Development ? OECD Guidelines on Multinational Enterprises ? ISO 26000 ? ISO 9001 ? ISO 14001 ? OHSAS 18001 ?
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