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be modified – How can this be altered for the better? – Can the service be bined with the product? – Is there a new twist that could be offered? SCAMPER TECHNIQUE ? MAGNIFY 擴(kuò)大 – What can be made larger or extended? – What can be added? – How about greater frequency? Extra features? – What can add value? – What can be duplicated? – What can be exaggerated? SCAMPER TECHNIQUE ? PUT TO OTHER USES 改變用途 – What else can this approach be used for? – Are there new ways to use this approach? – Are there extensions to this process – Can these resources be reallocated to be used more effectively? Efficiently? – Can other markets benefit from this? – How can it be used in other markets? SCAMPER TECHNIQUE SCAMPER TECHNIQUE ? ELIMINATE 縮小、減少 – What should we omit? –