productquest(ppt22)-經(jīng)營(yíng)管理-在線瀏覽
2024-10-19 14:47本頁(yè)面
【正文】 ight” data by consumer panels PERCEPTION attribute data ? Laboratory analysis ANALYTICAL chemical content Feasibility Stage Product Feasibility ? Early evaluation of prototype products ? Identify opportunities, understand risks of product weaknesses, provide Ramp。ProductQuest174。 Product Life Cycle ProductQuest174。D with improvement direction ? Explore categories for opportunities Output Product Profile 0 10 20 30 40 50 60 70 80 90 100A C G H I d eal1 2 3 4 5 6 7 8 9Cocoa aroma Cocoa flavour Malt/Cereal aroma Creamy texture Bitter aftertaste Astringent aftertaste Sweet flavour Soy aftertaste Dairy/Milky aroma Coffee flavour Roasted aroma Mouthcoat aftertaste Overall liking Weight Output Perceptual map A r o m a : C o c o aF l a v o r : C o c o aA f t e r t a s t e : M o u t h c o a tT e x t u r e : C r e a m yF l a v o r : S w e e ta v e r a g e o v e r a l l l i k i n g r a t i n gA r o m a : D a i r y / M i l k yA f
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