外文翻譯---論當前企業(yè)網絡廣告存在的問題及對策-其他專業(yè)-在線瀏覽
2025-03-24 09:44本頁面
【正文】 the lack of effective evaluation mechanism of CPM and CPC as advertisers measure Inter advertising effect and pay advertisement fee two important indicators, in the era of the somewhat onesided, because advertisers want to know exactly what consumers care about their product or service, or of their products and services which part interest. They hope to understand the consumer from cognition to recognized throughout the process of psychological change and characteristic, thus guiding the work marketing system. Also, the user clicks the impulse is related to many factors: the creative expression of novelty, advertising, on inflammatory products of interest, activity prize setting, product endorser and so on are affecting the number of accounts for the strike. Two, promote the development of the Inter advertising strategies analysis 1 to formulate relevant laws, implement the regulation to standardize the Inter work advertising, consumer protection, the legitimate rights and interests of operators, work advertising gradually standardized, legal system changes way, a pressing matter of the moment is to anize the experts, scholars, industry research and discussion, and the law of the people39。 secondly, establish a government administration, selfdiscipline, social supervision and three party support scientific management system, work advertisement management the job falls to real point. 2 third party evaluation mechanism in order to strengthen the establishment of statistical data of fairness, can introduce third party advertising evaluation mechanism for data monitoring. Authority, independent of the work advertisement third party monitoring report, to advertisers and advertising agents to provide prehensive, accurate, unbiased statistical data, improve advertising pricing transparency, promote the website and business between each letter to live, also for advertising decision to provide the most valuable reference. In 2021 December, Nelson Inter research announced in the Chinese market formally launched the website third party assessment service SiteCensus, Sina, Sohu, Netease and TOM became the first signing of the work of the pany. IResearch as a new work economy professional research pany, also introduced in 2021 third party advertising work monitoring service IAdtracker, Chinese work advertising revenue before dozens of work media and interactive advertising pany purchased the service most. Currently engaged in work monitoring, data, market survey and three party services are on the rise, but also cannot meet the needs of the industry. With people from all walks of life to pay close attention to the problem of degree rise, will effectively promote the third party evaluation mechanism monitoring and statistical system. 3 directional transmission and accurate marketing eighteenth statistical report on Inter development in China , in izens frequently used work service / feature
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