【正文】
t decision making. Such a holistic approach would help clarify both intent and sources of synergy and disconnect between business model, strategy, scorecards, information, innovation, processes and IT systems. This includes architectural alignment as well as business transformation and value and performance views. Such dialogues allow Executives to use the business model with their business alignment. Theoretical and empirical insights to business models Design Logic and Narrative Coherence Design logic views the business model as an oute of creating new anizational structures or changing existing structures to pursue a new opportunity. Gerry Gee and Adam Bock (2021) conducted a prehensive literature review and surveyed managers to understand how they perceived the ponents of a business model. In that analysis, these authors show that there is a design logic behind how entrepreneurs and managers perceive and explain their business model. In further extensions to the design logic, Gee and Bock (2021) use case studies and the IBM survey data on business models in large panies to describe how CEOs and entrepreneurs create narratives or stories in a coherent manner to move the business from one opportunity to another. They also show that when the narrative is incoherent or the ponents of the story are misaligned that these businesses tend to fail. They remend ways in which the entrepreneur or CEO can create strong narratives for change. Business Model Chen (2021) pointed out that the business model in the twentyfirst century has to take into account the capabilities of Web , such as collective intelligence, work effects, user generated content, and the possibility of selfimproving systems. He suggested that the service industry such as the airline, traffic, transportation, hotel, restaurant, Information and Communications Technology and Online gaming industries will be able to benefit in adopting business models that take into account the characteristics of Web . He also emphasized that Business Model has to take into account not just the technology effect of Web but also the working effect. He gave the example of the success story of Amazon in making huge profits each year by developing a full blown open platform that supports a large and thriving munity of panies that reuse Amazon’s On Demand merce services.[9] Complementarities of business models between partnering firms Studying collaborative research and the accessing of external sources of technology, Hummel et al. (2021) found that in deciding on business partners, it is important to make sure that both parties’ business models are plementary[10]. For example, they found that it was important to identify the value drivers of potential partners by analyzing their business models, and that it is beneficial to find partner firms that understand key aspects of our own firm’s business model.[11] Applications Malone et al.[12] at MIT found that some business models, as defined by them, indeed performed better than others in a dataset consisting of the largest . firms, in the period 1998 through 2021, while they did not prove whether the existence of a business model mattered. The concept of a business