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lapping business capabilities, etc. Although Webvan failed in its goal of disintermediating the North American supermarket industry, several supermarket chains (like Safeway Inc.) have launched their own delivery services to target the niche market to which Webvan catered. ? Industrialization of services business model Business model used in strategic management and services marketing that treats service provision as an industrial process, subject to industrial optimization procedures Business Modelling Business Modelling is an important tool to capture, design, innovate and transform the business.[7] However, in order to transform ones anization and align them to ones business model, a business model should not be seen separately, but in connection with[8]: A stepbystep roadmap that describes the synergy and context between Business Model and alignment of Strategy Map, Scorecards, etc. into the anization. ? The main business goals of the anization, . strategic business objectives, critical success factors and key performance indicators, which a holistic business model approach should include. ? The main business Issues/pain points and thereby anizational weakness, which a holistic business model approach should include for they represent the threat to the pany’s business model. ? A clear cause and effect linkages between the petencies, desired outes and performance measurements . scorecards. ? An emphasis on business model management and thereby a continuous improvement and governance approach to the business model. ? The business maturity level, in order to develop the anization representation of core differentiated and core petitive petencies [linked to strategy], which is a basis for building a business model as they the represent some of the most important sources of uniqueness. These are the things that a pany can do uniquely well, and that noone else can copy quickly enough to affect petition. ? Linkages among petences and petency development. ? The possible value creation and realization of the anization. ? The information flow, and thereby information need for effective and efficient decision making. Such a holistic approach would help clarify both intent and sources of synergy and disconnect between business model, strategy, scorecards, information, innovation, processes and IT systems. This includes architectural alignment as well as business transformation and value and performance views. Such dialogues allow Executives to use the business model with their business alignment. Theoretical and empirical insights to business models Design Logic and Narrative Coherence Design logic views the business model as an oute of creating new anizational structures or changing existing structures to pursue a new opportunity. Gerry Gee and Adam Bock (2021) conducted a prehensive literature review and surveyed managers to understand how they perceived the ponents of a business model. In that analysis, these authors show that there is a design logic behind how entrepreneurs and managers perceive and explain their business model. In further extensions to the design logic, Gee and Bock (2021) use case studies and the IBM survey data on business mode