營銷策略外文翻譯--凡客誠品的網(wǎng)絡(luò)營銷策略分析-其他專業(yè)-在線瀏覽
2025-03-24 02:34本頁面
【正文】 for media, to implement marketing campaigns in the new ways, method and idea, more effective individual and anization the realization of the trading activities. Enterprise how to develop the work marketing in such a huge market potential, occupation in emerging markets, to the enterprise both opportunities and challenges. The work marketing is also produced in the change of the values of consumers: meet the needs of the consumers, is the enterprise manages the core of the eternal. Using work of this high technology to provide consumers with various types of service, is a important way of future petition advantage. VANCL makes a huge success by the work marketing, and bees a Chinese clothing work marketing market leader in the short term. Based on the work marketing way as the foundation, reading VANCL marketing strategy. Key words: Network marketing Marketing strategy VANCL The work marketing as a new marketing concept and marketing mode in a digital economy times, even if the enterprise opened up more broad market, and can lead and reforming the traditional marketing. The work marketing pared with the traditional marketing has the personality, interactive, economy, efficiency and obvious advantages, if VANCL want to market in big foothold, it must learn to use the new marketing method, the most suitable for enterprise of the integration of traditional and modern marketing method. The marketing situation of VANCL With the development of the Inter, emerce enterprises emerging batches. The emerce market in other properties, once created clothing direct sales model the myth of a brief period of prosperity in PPG after into decline. And take the same pattern that honestythis is established for just two years of electronic business enterprise in the short term but has remarkable success. Why the brand whose name sounds like a lotwestern stylecan stand firm in the waters of the electronic merce is owe to the work marketing . At present ,VANCL already expands and covers to men39。s clothing, women39。m XX advertising copywriter pattern, its headline font with Microsoft LOGO, black, describe the part USES a bold and then use the above model has strong grassroots fundamental key and easy to copy, imitate the AD copy font mode is called Vanclize. This virus marketing of VANCL essence to a proverb “Many things grow in the garden that were never sown there ”, socalled Vanclize originally from former ogilvy creative director. The distant partners in the hand of QiuXinYu advertising, via the Inter after Inter users after PS widely spread, the friend of widespread and the Inter. Virus marketing remarkable characteristics is active spreading brand or product customer information. Every object because simple style bright and clear, easy to PS, so the friend copying its, mode for sentence trans formation, and then spread, to a certain extent, to VANCL this brand publicity. (5)Micro Po marketing The Po marketing is to point to in the Po such a role in the user of the relationship between share information and munication and access platform of the marketing activities, mainly including release the activities of enterprises information, fans interaction, etc. The Po marketing and activity marketing, advertising, implantable customer service new platform, brand marketing linked to
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