【正文】 enge, a registration package will be sent out to you with forms to be pleted before camping as well as program preparation materials, an introduction to Active Challenge and preprogram personal challenging assignments (任務(wù)) to get you on your way toward a healthier self. ”一旦你注冊了Active Challenge，我們會發(fā)給你一個注冊包，里面有露營前需要填寫的表格和項(xiàng)目準(zhǔn)備材料，還有Active Challenge的介紹和項(xiàng)目前的個人挑戰(zhàn)作業(yè)，讓你朝著更健康的自我前進(jìn)）可知，注冊后，女孩將被告知如何準(zhǔn)備該項(xiàng)目。 （4）考查細(xì)節(jié)理解?？芍?，在減肥營結(jié)束后的三個月內(nèi)，組織者們也會繼續(xù)對參加人員提供支持，再根據(jù)開營時(shí)間July 2—August 28，可以得出，這個結(jié)束的時(shí)間就是直到11月底。 （5）考查推理判斷。故選D。2．閱讀理解 Here39。ll send you the full itinerary (行程) next week. The Museum of Bad Art (MOBA) (Boston USA) shows what it describes as art too bad to be ignored. The museum hopes to bring the worst of art to the widest possible audience. As part of the visit, we39。 The Devil39。s role in the development of America. We39。 The Washington Banana Museum (Auburn, Washington, USA) contains 4,000 objects related to the history of what the museum describes as the world39。ll learn all sorts of interesting things, such as the fact that bananas were introduced to the USA in 1878 in the same exhibition as Alexander Graham Bell39。s numberone selling fruit.s hair. You39。 The Hair Museum(Avanos, Turkey)is located in a cave in Cappadocia, in Central Anatolia. It contains 16,000 samples of people39。ll be offered a chance to add your own hair to the collection. Later in the year, the museum curator selects 10 donors to attend a pottery workshop. If you39。ll be invited to stay in his guest house.（1）What do these four Museums have in mon? are all located in the USA accept exhibits donated by visitors. exhibit the things with a long history. show some odd things around the world.（2）What does The Museum of Bad Art (MOBA) show? collections of barbed wire. large number of samples of people39。s telephone mentioned in paragraph 4? explain the origin of bananas. arouse visitors39。 （1）考查細(xì)節(jié)理解。The Washington Banana Museum展出的是最完美的水果，The Devil39。 （2）考查細(xì)節(jié)理解。第一段中的“The Museum of Bad Art (MOBA) (Boston, USA) shows what it describes as ‘a(chǎn)rt too bad to be ignored’.”壞藝術(shù)博物館中展示的藏品都太可怕了，讓人難以忽視；以及“we39。故選C。根據(jù)第四段中的“the fact that bananas were introduced to the USA in 1878 in the same exhibition as Alexander Graham Bell39。 【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。s owned media bee another marketer39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。obsessed with online shopping at certain Web sitesB.eager to help their friends promote quality productsD.invite constant conflicts with passionate consumersB.may be responsible for fiercer petitionD.s experience is cited as an example of ________. A.persuading customers into boycotting productC.taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對產(chǎn)品充滿熱情的消費(fèi)者可能會通過主動向朋友推銷產(chǎn)品來創(chuàng)造“口碑”媒體。 （2）考查推理判斷。這種被劫持的媒體是口碑媒體的對立面：一項(xiàng)資產(chǎn)或活動成為消費(fèi)者、其他利益相關(guān)者或?qū)δ硞€品牌或產(chǎn)品提出負(fù)面指控的活動人士的人質(zhì)。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會影響企業(yè)，從而對企業(yè)營銷產(chǎn)生不利的影響。 （3）考查推理判斷。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會試圖說服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險(xiǎn)。而下文以Toyota Motor（該公司在今年早些時(shí)候的召回危機(jī)中采取了相對迅速和精心策劃的社交媒體應(yīng)對行動，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時(shí)，如果應(yīng)對迅速得當(dāng)，那么就可以減輕損失。故選A。4．閱讀理解 The Postcrossing Project was created by Paulo Magalhaes in 2005. He liked getting mails—especially postcards. He thought others did, too—but how could he connect with them? That39。 Along with a randomly selected address, participants get a unique code to put on the postcard. When the postcard arrives, the recipient registers that code with the site, which then causes the sender39。 Privacyconscious Americans might worry about sharing their address with strangers overseas. But postcrossers are friendly, polite, respectful folks—in more than 450 cards exchanged, I39。 On days when the international news is depressing, postcrossing is my fort. There39。 It seems like such a small thing to send out a postcard. But as travel and munication technology continue to shrink the world, it39。t just for diplomats and politicians to represent our country anymore. All of us have the power—and perhaps the responsibility—to be ambassadors, to show the best of your country to the world.s good to know that what you need to acplish this is not necessarily plicated or expensive. It can be as simple as a postcard.（1）Why