rapidachievementofchannelefficiency(ppt18)-銷售管理-在線瀏覽
2024-10-17 12:33本頁面
【正文】 1. Basic input module (Basis: internal Business Plan) 5. Channel modules 2. Control module Input parameter control for sensitivity analysis (prices, volume, costs...) and automatic checkup Defines total volume per year per customer segment per product group Defines split of volume between channels Links to channel modules 7. Elasticity module Entry of mix change Displays impact on different channels (. potential conflicts/ synergies) Case Results Channel 2 Channel n Channel 1 Channel 1 Channel 1 Channel 1 General parameters Annual increase 0% 0% Case Results Case Results 3. Product mix module Entry of product mix per channel Delivers setup cost, fixed and variable costs Links to channel modules The modular design of the RACE approach enables an easy gathering of information to build up the sales model Case Results Results to overview module Development of the client specific sales business model 6 The RACE tool will be adopted to the client180。 Partners in workshops or by benchmarks Backup 9 A main feature of RACE is the elasticity module it allows the client to analyse possible synergies and conflicts between sales channels 10 The simulation of different sales channels mix scenarios generates financial key figures Rapid Achievement of Sales Efficiency Sales channels scenarios Channel 1 Channel 2 Channel 3 . . . . . . . . . Channel 20 39。00 39。 08 20% 30% 35% 40% 40% 45% 48% 50% 2% 2% 3% 5% Scenario A Scenario B Scenario C loss statements ? Contribution on margin ? Return on sales ? Sales per product … … Input parameters Simulation of different scenarios RACE 11 A new channel mix can be easily selected Backup 12 Each simulation generates necessary and tailormade outputs – each output is given in detail per channel 13 The executive summary reflects the channel sales per customer segment as well as key financial ratios Backup 14 The costtoconnect output provides a break down of cost elements being necessary to gain a new customer Backup 15 In the product summary, the sales per channel are subdivided into the product mix per sales channel Backup 16 Through the integrated control elements, the client will be enabled to examine sensitivity analys
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