【正文】 .......... 21 客戶管理和信息提供費(fèi) .......................................................................................... 21 “旺位”費(fèi) ................................................................................................................ 21 廣告收入 .................................................................................................................. 22 微信營銷 wxyx 微信營銷 wxyx 企業(yè)合作分成 ........................................................................................................... 22 公司技術(shù)及網(wǎng)站設(shè)計(jì) .......................................................................................................... 22 基于云計(jì)算大數(shù)據(jù)技術(shù) ........................................................................................... 22 網(wǎng)站設(shè)計(jì) ................................................................................................................... 22 公司服務(wù)特色 ...................................................................................................................... 25 完善的風(fēng)險(xiǎn)控制體系 ............................................................................................... 25 風(fēng)險(xiǎn)備用金及小額風(fēng)險(xiǎn)保證金模式 ....................................................................... 25 提供優(yōu)質(zhì)化、便捷化服務(wù) ....................................................................................... 25 完善的客戶及交易信息保密體系 ........................................................................... 26 第五章 市場分析與預(yù)測 .................................................. 26 市場調(diào)研分析 ................................................................................................................... 26 目標(biāo)市場 ................................................................................................................ 26 市場容量 ................................................................................................................ 26 環(huán)境分析 PEST 模型 ........................................................................................................... 26 競爭分析 .............................................................................................................................. 28 ........................................................................................................ 28 行業(yè)內(nèi)部競爭 ....................................................................................................... 29 SWOT 分析 .......................................................................................................................... 30 客戶分析 ............................................................................................................................. 32 ............................................................................................................. 32 ............................................................................................................. 32 產(chǎn)值預(yù)測 ............................................................................................................................. 35 第六章 市場營銷 ........................................................ 35 周期營銷策略 ...................................................................................................................... 35 價(jià)格營銷策略 ...................................................................................................................... 37 對客戶激勵(lì)制度 ....................................................................................................... 37 定期優(yōu)惠 ................................................................................................................... 38 返利 ........................................................................................................................... 38 銷售渠道分析 ...................................................................................................................... 38 線上網(wǎng)絡(luò)交易 ........................................................................................................... 38 線下實(shí)際交易 ........................................................................................................... 38 分銷 ........................................................................................................................... 39 促銷策略 .............................................................................................................................. 39 廣告 ........................................................................................................................... 39 秒標(biāo) ........................................................................................................................... 39 回饋老客戶 ............................................................................................................... 40 活動(dòng) ........................................................................................................................... 40 關(guān)系營銷策略 ...................................................................................................................... 40 與合作者 ................................................................................................................... 40 與政府機(jī)構(gòu) ............................................................................................................... 40 與競爭者 ................................................................................................................... 40 品牌營銷策略 ...................................................................................................................... 41 品牌對營銷的作用 ................................................................................................... 41 如何建設(shè)品牌 ........................................................................................................... 41 第七章 財(cái)務(wù)分析 ........................................................ 42 融資分析 ................................................................................................