【正文】 本背景資料 .......................................................................................................................8肆、事業(yè)愿景 ...........................................................................................................................................8一、緣起 ...............................................................................................................................................8二、顛覆傳統(tǒng)的新世代產(chǎn)物 ...............................................................................................................9三、聲音領(lǐng)域中的 .....................................................................................................................9伍、產(chǎn)品概念與核心技術(shù) .....................................................................................................................10一、核心技術(shù)概述 .............................................................................................................................10二、產(chǎn)品概念與發(fā)展 .........................................................................................................................10三、技術(shù)限制與鴻溝 .........................................................................................................................11陸、產(chǎn)業(yè)與競爭分析 .............................................................................................................................12一、市場現(xiàn)況 .....................................................................................................................................12二、產(chǎn)業(yè)主要特性 .............................................................................................................................14三、主要競爭者與競爭層次 .............................................................................................................15四、臺灣企業(yè)簡述 .............................................................................................................................15五、SWOT 分析 ................................................................................................................................16柒、銷售預(yù)測暨行銷策略 .....................................................................................................................17一、產(chǎn)品策略與產(chǎn)品介紹 .................................................................................................................17二、定價策略 .....................................................................................................................................20三、通路策略 .....................................................................................................................................23四、促銷策略 .....................................................................................................................................23五、第一個顧客 .................................................................................................................................23IV / 49捌、制作策略 .........................................................................................................................................23一、靈活的生產(chǎn)方式 .........................................................................................................................24二、易于從外界取得關(guān)鍵零組件 .....................................................................................................24三、生產(chǎn)有品質(zhì)保證的優(yōu)良產(chǎn)品 .....................................................................................................24四、技術(shù)服務(wù)與維修體系 .................................................................................................................24五、初步成本預(yù)估 .............................................................................................................................24玖、財務(wù)策略 .........................................................................................................................................25一、資本形成策略 .............................................................................................................................25二、財務(wù)假設(shè) .....................................................................................................................................26三、預(yù)估損益表 .................................................................................................................................26四、預(yù)估資產(chǎn)負債表 .........................................................................................................................27五、預(yù)估營運現(xiàn)金流量表 .................................................................................................................28六、預(yù)估資金來源及運用表 .............................................................................................................28七、敏感度分析（每年銷售量減半） .............................................................................................29拾、組織及人事策略 .............................................................................................................................30一、設(shè)計完善的組織圖 .....................................................................................................................30二、激勵制度 .....................................................................................................................................31拾壹、研發(fā)策略及智財權(quán)管理 .............................................................................................................32一、關(guān)鍵及互補技術(shù)的獲得 .............................................................................................................32二、智財權(quán)的保護 .............................................................................................................................32拾貳、風(fēng)險評估 .....................................................................................................................................35一、營運風(fēng)險 .....................................................................................................................................35二、財務(wù)風(fēng)險 .....................................................................................................................................36三、技