【正文】 ......................................................................................................7 三、企業(yè)文化 .............................................................................................................................................7 四、戰(zhàn)略合作 .............................................................................................................................................8 五、資質(zhì)榮譽 .......................................................................................................................................... 10 第 三部分 產(chǎn)品與服務(wù)介紹 ........................................................................................................................11 一、產(chǎn)品介紹 ...........................................................................................................................................11 二、產(chǎn)品展廳 .......................................................................................................................................... 14 三、嶄新的商業(yè)模式 ............................................................................................................................. 15 四、售后服務(wù) .......................................................................................................................................... 17 第四部分 行業(yè)與市場分析 ....................................................................................................................... 19 一、 宏觀經(jīng)濟環(huán)境 ............................................................................................................................. 19 二、 旅游業(yè)發(fā)展情況 ........................................................................................................................ 19 三、酒店業(yè)發(fā)展情況 ............................................................................................................................. 19 四、我國酒店設(shè)備用品市場概況 ........................................................................................................ 24 五、市場展望 .......................................................................................................................................... 26 第五部分 競爭分析 .................................................................................................................................... 28 一、主要競爭對手 ................................................................................................................................. 28 二、競爭策略 .......................................................................................................................................... 31 第六部分 市場營銷策略 ........................................................................................................................... 32 一、營銷目標(biāo) .......................................................................................................................................... 32 二、項目營銷方案 ................................................................................................................................. 33 第七部分 資金規(guī)劃與退出機制 ............................................................................................................... 35 一、資金需求 .......................................................................................................................................... 35 二、資金使用計劃 ................................................................................................................................. 35 三、 融資方式規(guī)劃 ................................................................................................................................. 36 第八部分 財務(wù)分析 .................................................................................................................................... 37 一、 基本假設(shè) ..................................................................................................................................... 37 二、收入預(yù)測與成本費用估算 ............................................