【正文】 ed to their dormitories. The merchants have always being trying to selling their goods to the students. We offer them a chance to advertise their goods. It is difficult for the students to get all the information that are requisite for them, we can collect the information from other students ,the information about a lecture ,a match ,a meeting or an outing. This business model will be easily imitated Negotiating with the merchants will be difficult Our marketing will be difficult and cost a long time to be known widely. Opportunities Threats 6 . Strategies based on SWOTS SO: StrengthOpportunity strategy ST: StrengthThreat strategy Bringing out our website as soon as possible and develop and grow stronger as quickly as possible. Establishing a good relationship with the petent authorities . Establish a Strategy Alliance with the merchants Create our own brand as quickly as possible Selling things ourselves (vertically integrated ) Giving marketing priority WO: WeaknessOpportunity strategy WT: WeaknessThreat strategy Key information strategy Talents introducing strategy Raising money in public. Merchants credit quality rating strategy. Unite other websites to do the business together. . Goals/Targets Ranking bigten portal website in china 4. PRESENT STATUS . Background We have just finished programming it including all the details, and then we will try to build our website, the website may take us a whole month, and after that we will launch our advertisements. 7 . Progress to Date . Sales amp。 ADMINISTRATION................................................................. 16 . Management Structure................................................................................. 16 . Key Management Profiles ............................................................................ 16 . Head Count Projections ............................................................................... 17 . Overhead Expense Projections...................................................................... 17 11. FINANCIAL PROJECTIONS .............................................................................. 18 . Key Assumptions........................................................................................ 18 . Ine (Pamp。D Expense Projections ............................................................................... 14 9. OPERATIONAL PLANS ............................................................................................. 14 . Locations amp。D Plans .................................................................................................... 14 . Ramp。 Resources .................................................................. 12 . Marketing/Sales Expense Projections ................................................................ 12 . Sales Forecasts............................................................................................... 13 2 . Market Share Projections ................................................................................ 13 . Worst Case Scenario....................................................................................... 13 8. TECHNOLOGY AND Ramp。 Trends0 ............................................................................. 10 . Review of Competition ................................................................................... 10 . Customers/Users ............................................................................................ 10 . MediumTerm Projections ............................................................................... 11 . Review of Market Potential ............................................................................. 11 7. MARKETING STRATEGIES, SALES PLANS amp。 Management...................................................................... 7 . Ramp。 Zerodistance campus Business Plan 1 Zerodistance campus Business Plan Table of Contents 1. INTRODUCTION TO PLAN .......................................................................................... 3 2. SUMMARY OF PLAN .................................................................................................. 4 3. MISSION, STRATEGIES ETC ........................................................................................ 4 . Vision............................................................................................................. 4 . Mission ........................................................................................................... 4 . Values ............................................................................................................ 4 . Objectives ....................................................................................................... 4 . SWOTs ........................................................................................................... 5 . Strategies based on SWOTS .............................................................................. 6 . Goals/Targets .................................................................................................. 6 4. PRESENT STATUS ..................................................................................................... 6 . Background ..................................................................................................... 6 . Progress to Date ............................................................................................... 7 . Sales amp。 Marketing ................................................................................. 7 . Operations amp。D .................................................................................................... 7 . Finances. .................................................................