【正文】 ..................................................................................................9 第 3 頁 第三章：公司的發(fā)展戰(zhàn)略 ............................................................................101）公司的近期發(fā)展戰(zhàn)略 .......................................................................102）公司的中期發(fā)展戰(zhàn)略 .......................................................................103）公司的遠期發(fā)展戰(zhàn)略 .......................................................................11第四章：項目 A ............................................................................................12一、項目名稱 .................................................................................................12二、項目與服務(wù) ............................................................................................121）項目品種規(guī)劃 ...................................................................................122）研究與開發(fā) .......................................................................................123）未來項目和服務(wù)規(guī)劃 .......................................................................124）實施階段 ...........................................................................................125）服務(wù)與支持 .......................................................................................12三、市場現(xiàn)狀分析1）市場背景2）競爭性分析3）市場潛量 ...........................................................................................12四、戰(zhàn)略計劃1）戰(zhàn)略策略2）戰(zhàn)略步驟3）戰(zhàn)略部署4）項目定位 第 4 頁 5）服務(wù)對象定位 ...................................................................................13五、營銷策略1）定價策略2）促銷策略3）銷售策略 ...........................................................................................134）銷售周期六、市場滲透和銷售量 .................................................................................13七、社會認證第五章：項目 B.............................................................................................14一、項目名稱 .................................................................................................14二、項目與服務(wù) ............................................................................................141）項目品種規(guī)劃 ...................................................................................142）研究與開發(fā) .......................................................................................143）未來項目和服務(wù)規(guī)劃 .......................................................................144）實施階段 ...........................................................................................145）服務(wù)與支持 .......................................................................................14三、市場現(xiàn)狀分析1）市場背景2）競爭性分析3）市場潛量 ...........................................................................................14四、戰(zhàn)略計劃 第 5 頁 1）戰(zhàn)略策略2）戰(zhàn)略步驟3）戰(zhàn)略部署4）項目定位5）服務(wù)對象定位 ...................................................................................14五、營銷策略1）定價策略2）促銷策略3）銷售策略 ...........................................................................................154）銷售周期六、市場滲透和銷售量 .................................................................................15七、社會認證第六章：項目 C.............................................................................................16一、項目名稱 .................................................................................................16二、項目與服務(wù) ............................................................................................161）項目品種規(guī)劃 ...................................................................................162）研究與開發(fā) .......................................................................................163）未來項目和服務(wù)規(guī)劃 .......................................................................164）實施階段 ...........................................................................................165）服務(wù)與支持 .......................................................................................16三、市場現(xiàn)狀分析 第 6 頁 1）市場背景2）競爭性分析3）市場潛量 ...........................................................................................16四、戰(zhàn)略計劃1）戰(zhàn)略策略2）戰(zhàn)略步驟3）戰(zhàn)略部署4）項目定位5）服務(wù)對象定位 ...................................................................................17五、營銷策略1）定價策略2）促銷策略3）銷售策略 ...........................................................................................174）銷售周期六、市場滲透和銷售量 .................................................................................17七、社會認證第七章 財務(wù)計劃 ........................................................................................18一、財務(wù)匯總 .................................................................................................18二、財務(wù)月報表 .............................................................................................18三、資金需求 .................................................................................................19四、預(yù)計收入報表 .........................................................................................19五、資產(chǎn)負債預(yù)計表： .................................................................................19 第 7 頁 六、現(xiàn)金流量表： .........................................................................................20第八章 附錄 ................................................................................................21一、ENLOVE 公司的背景與機構(gòu)設(shè)置： .........................................................21二、市場背景： ...............................................................