【正文】 creasing the cost of incentives. Award overweight employees would have to meet the mood of pride and lost the desire to further enhance their own。s motives, the acts of people induced to produce a builtin momentum towards the desired goal of the process. As the name suggests, the socalled negative incentives is a breach of individual anizational goals to punish nonexpected behavior, so that it does not recur, so that individual initiative the goal of moving in the right direction of transfer, disciplinary action for specific performance, economic sanctions, reduction in rank, descending payout and so on. In the modern enterprise management attaches great importance to the entrepreneurs are inspired, and often neglected the role of negative incentives, therefore, this article talk about the negative incentives in the enterprise management application. Negative incentives in the role of corporate governance 1 Negative incentives to control employee behavior is a hidden stop line Just as the boundaries of morality and the law as beyond the boundaries of ethics is bound to be punished by law, a negative incentive is the case, has daytoday business of the general code of conduct, management systems and so on, beyond the guidelines, the system will be subject to certain sanctions . Of course, the negative incentive measures and means to exist in most of the corresponding enterprise management system. Negative incentives as a stop line, perhaps as a few employees noted that the staff actually control behavior played an indispensable role in the nurture of daytoday, the staff, consciously or unconsciously, have accepted this kinds of negative incentive regulation, the invisible to the management of behavior of a virtuous cycle of sustained effect. For example, in the system provides that a deduction for being late to work 100, all the staff all know can not be late, or else they would be punished, under normal circumstances, employees naturally developed a habit to go to 第 2 頁(yè) work on time, managers applied only bound by a negative incentive mechanism to manage the entire enterprise of labor discipline, we can see, the hidden stop line how important. 2 Negative incentives can play the role of a warning to others On more than a negative incentive systems are often bound by the boundaries of employee behavior, but this does not mean that all employees will ply with the agreed rules, as not all have the law will be lawabiding citizens, the total staff will be guilty of some kinds of errors Otherwise, the legal system and the enterprise system of negative incentives no longer necessary, which means, when the number of employees bound to overe these consequences will be punished accordingly, and the nature of this punishment is mandatory and the threat of nature, the deterrent effect, often played the role of set an example and really make it impossible for workers to accept the psychological behavior of enterprise management respect, thereby enhancing selfmanagement behavior. For example, suppose a pany in the month, a 3 million to go to work late, this month 3 business deduction 100 Yuan each, and to notice, it will make employees aware that such a negative incentive is not a means of display, but very good to maintain labor discipline of enterprises. 3 Negative psychological motivations of employees is greater than the impact of recurrent excitation Is the socalled incentives are in line with the anizational goals of individual acts of reward expectations in order to make more of such acts appeared to raise the enthusiasm of individuals, mainly for employees, such as reward and recognition. However, employees are inspired to gradually dilute the psychological impact, especially for highpaying whitecollar class, a survey showed that in China, a monthly salary of 5,000 Yuan higher than the class, for the reward in 10% of the amount of incentives, the overwhelming majority of staff No feel because of higher relative to their total remuneration for this award is insignificant, it is hardly surpri