【正文】 療法尋求越來越多的男性的認同，截止到 2021年 6月這一年還有約 13萬人或 29%的水療群體（麥克尼爾和 Ragins， 2021）。 溫泉行業(yè)正在利用一切機會打入新市場并與治療充分結(jié)合，項目和產(chǎn)品區(qū)分具體年齡和性別。同時，在溫泉行業(yè)都 深知年輕人消費習慣，知道這是個大目標群體，是社會發(fā)展與強大的動力，是被追求的一個巨大市場。 外文原文 The SPA market In this section we will be discussing how we interpret the spa market at the present time, and what varieties of spas are available in today’s era ,as well as who the target market is for this industry. We might agree that for many years it was popular for hotels to provide the guests with proper fitness facilities .Thereafter the guests started to require more and have higher demands, which resulted that the hotels started to build spa facilities. Hall (2021) stated that the spa tourism concept has considerably been broadened out to include resorts that are not based on hot springs but instead focused on other natural resource attributes such as the climate. Thus, a health spa at a resort has bee an important feature for a growing number of today’s travelers. According to Monteson and Singer (2021) a definition of a resort is a place where guests visit for recreation, health and pleasure. Moreover, the location is very important and resorts can be found on places such as beaches, mountains, lakes, tropical settings or in areas that offer outdoor facilities for recreation and sports, such as golf skiing, tennis, and others. Monteson and Singer (2021) identified two types of resort based spas, the “resort spa” and the “destination spa” or spa resort. At the destination spa, everyone at the property is there for a spa vacation and the outside “temptations” such as nonspa cuisine, alcohol, etc are usually nonexistent. Thus, the guests at destination spas usually participate in a programme based exercise, healthy eating and spa services such as massage, facials and various body/bath services. Conversely, at the resort spa the guests may not only “spa” but can also participate in other recreational and social activities typically available in a destination resort. Arguably, in order to add a spa to the mix of facilities, this might build up a destination’s average rate and RevPAR (revenue per available room). According to Monteson and Singer (2021), when adding a spa to a resort and to make it tangible as well as an intangible asset, it must be properly conceived, themed, programmed, designed, marketed and managed. Moreover, it is clearly shown that the health tourism provides and opportunity for the reassessment and modernisation of existing facilities, which in turn can stimulate investment and create a significant impact on local economies. Sector profile The spa industry segment is regarded as the leading player in health and wellness tourism globally. Thus, the International Spa Association (Vershuren, 2021) has defined ten spa facility types, where each of them is capable of delivering health and wellness programming: Day spa： A spa offering professionally administrated spa services to clients , such as massages , facials and body treatments on a d