旅游管理專業(yè)文獻(xiàn)翻譯中英文對(duì)照(文件)
【正文】 ty more inviting to these guests (Monteson and Singer, 2021). Industry growth Taking the example of the Australian health Retreat and industry it might be seen that the spa industry is evidently growing gradually. According to the Research Department of Tourism Queensland (2021), the following areas indicate the potential growth of the industry: Locations: The number of spa locations has doubled in number every four years. The number of locations has increased by an average of 20% annually over the last eight years. The resort/hotel spa segment has been expanding faster than any other and showed a cumulative twoyear increase of 143% in number of location. Mineral spring spas are also growing faster than the industry average. Revenues: Industry revenues have grown by 114% between 2021 and 2021. However, the annual growth in revenues for individual spas has moderated from 28% in 1999 to only 14% in 2021 and 8% in 2021. Employment: The spa industry saw an 87% increase in the total number of employees in the past two years. Spa visits: Demand continues to be the driving force behind the tremendous growth of the industry. Despite poor economic conditions, the number of spa visits continues to grow rapidly, increasing by 71% between 1999 and 2021. Establishment Types: Day spas continue to dominate the industry in terms of number of establishments, but resort/hotel spas are gaining ground. The resort/hotel spa group was the fastest growing sector, firmly establishing it as the second largest segment. Product Trends: The Eastern/Asian influence continues to be very strong in the industry, influencing products, services and spa designs. There is a strong trend towards “medical type” products and services. Foodand plantbased treatments have also gained widespread popularity. Customers Trends: Many people no longer see the spa as “pampering”, but as a requisite to stay healthy and look good. These customers want simplicity in their spa experiences and are returning to more traditional spa products. Customers’limited free time means they have less time available to spend at the spa, and the industry is designing its offering around this trend. Technology Trends: The industry’s use of technology has advanced in the past two years. Spas have moved beyond the use of Inter as a simple research or tool and now report major investments in database management, integrated channel customer contact systems and marketing products/services online. The target market Kotler (2021, p. 94) argued that a market is the set of all actual and potential buyers of a market offer. The size of a market hinges on the number of buyers who might exist for a particular market offer. Thus, he also stated that potential market is the set of customers who have a sufficient level of interest in a market offer。 溫泉行業(yè)正在利用一切機(jī)會(huì)打入新市場(chǎng)并與治療充分結(jié)合，項(xiàng)目和產(chǎn)品區(qū)分具體年齡和性別。 此外，還有一個(gè)關(guān)于溫泉模式是關(guān)系到婦女對(duì)保健和美容的渴望。在健康的基礎(chǔ)上提出的人的各種痛苦和疾病，如高膽固醇和肥胖癥 ，誰(shuí)將會(huì)成為 “健康市場(chǎng)” 的核心 。不過(guò)，該公司可追求整個(gè)可獲得的市場(chǎng)或集中于某些部分，另一方面公司 的目標(biāo)市場(chǎng)所捕捉的客戶是
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